Category: News

Ad spend on Instagram Stories jumped 70 per cent Year on year

Ad spend on Instagram Stories has grown almost 70 per cent Year on year and accounted for 10 per cent of total Facebook ad spend in Q3 2019, in a new report released by marketing platform Socialbakers. The report, Instagram and Facebook Trends, also revealed that ad spend for Facebook Stories only grew by a… Read more »

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: Emarsys Named as a Leader

Emarsys announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms).  In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites Emarsys’ industry-focused AI marketing tools and… Read more »

Experience is the new loyalty

Build a brand that shoppers will love, For today’s e-commerce retailers, building customer loyalty is more than a ‘points’ program. To stand out in the competitive retail climate, a loyal and dedicated consumer base is essential. But many retailers struggle to make a notable difference in how shoppers view their buying experience. Customer’s want more… Read more »

Migrating from Magento 1 to Magento 2

FREE white paper: Migrating from Magento 1 to Magento 2 Download our free white paper: Magento 2 has come a long way since it launched in 2015 and with exactly a year left until support is discontinued, how are you preparing to migrate? We have made a comprehensive and updated guide on the best way… Read more »

The 4 pillars of a great direct-to-consumer strategy

Direct-to-consumer is the new retail disruption. In our age of extreme immediacy in which every imaginable product is available with the click of a button, it’s no surprise that direct-to-consumer brands are skyrocketing in popularity.  Nowadays, along with low-price consumer packaged goods (CPG), you can order entire coordinated outfits from Frank and Oak, meals in… Read more »

PicWicToys launches mobile self-checkout with MishiPay

PicWic is set to launch a mobile self-checkout solution in its stores, letting customers use their smartphones to pay for items without having to visit a physical checkout. The French toy retailer has teamed up with MishPay to bring the technology to its customers. Read more at Mobile Marketing Magazine  


First, to the question, how important is it for a retailer to build a community of its own, I would answer, primordial. In a land of plenty, it is important to be able to rely on a population of people who will stick around because your brand has become, to a certain amount, an extension… Read more »

LoyaltyLion’s BFCM 2019 Loyalty Pack

With Black Friday Cyber Monday (BFCM) just around the corner, now is the perfect time to check out LoyaltyLion’s BFCM 2019 loyalty pack. Research showed that 80% of customers are just as likely, or more likely, to return to stores they know and love during BFCM. Bursting with insight and created using LoyaltyLion’s original research,… Read more »

Space NK picks Adyen to help support international growth

Payments provider brought on to deliver borderless ecommerce. Space NK London Apothecary has partnered with Adyen, the payments platform of choice for many of the world’s leading companies, to help the specialist, multi-brand, British beauty retailer enhance its ecommerce payment offering as the business expands internationally. Contact Adyen to find out more

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