Category: News

Burberry sees social innovations, digital expansion and a different role for store over the past year

Within the past year, transformation has been at the core for Burberry as they see social innovations, digital expansion and a different role for stores. Burberry says it has achieved its objectives in the first year of its latest transformation, the retailer has rethought aspects its business, from creative, to marketing, digital and distribution over… Read more »

Voice search: Do you need to get on board?

Ever since the launch of Amazon’s Echo (“Alexa”) people have been getting excited and/or worried about voice search and its influence on online purchases.  And guess what?  They were right to be excited.  By early 2018, 10% of UK households owned a smart speaker, with 16 per cent of owners using it to regularly make… Read more »

Apple recalls plugs in UK, Hong Kong and Singapore

Apple has asked customers to stop using certain plug adapters because of a risk of electric shock. Two types of plug are being recalled the AC wall plug adapter shipped with Macs and some iOS devices between 2003 and 2010, and a three-pronged plug included in the World Travel Adapter kit. The affected plugs were… Read more »

On-Page SEO Tips & Tricks: Best Practice Guide for Digital Marketers

As marketers frantically compete to create more content, many are overlooking opportunities to maximize its visibility.  On-page SEO is the one factor marketers have complete control over, yet critical steps during the content creation and publishing process are being missed.  By adding just a few extra minutes and checkpoints to your approach, you can increase… Read more »

BrightonSEO Event overview

One of the largest search marketing conferences, Brighton SEO, recently took place and as huge SEO experts, QueryClick were key sponsors to the event and gave two talks. Ross Paton, software development lead, talked about identifying new customer acquisition opportunities through Corvidae on the showcase stage. Chris Liversidge, CEO, was voted by delegates to speak… Read more »

The Impact of Influencer marketing may not be as big as you think

According to an analysis of 50 retailers by personalisation platform Fresh Relevance, only 22 per cent of retail brands use influencers as part of their web and email marketing strategies, and just one in 10 UK consumers, of 2,000 adults surveyed by OnePoll, have purchased a product based on a recommendation by an influencer. The… Read more »

Amazon to close down Chinese eCommerce business

Amazon is preparing to close down its Chinese marketplace after 15 years operating in the world’s most populous nation, and will instead focus on its other services, in a sign that it may have been struggling to compete with local giants such as Alibaba’s Tmall and Read more at Mobile Marketing Magazine  

This is how online retailers are increasing their ROI in 2019

In 2019, relationships between customers and brands are constantly changing and evolving. It’s up to businesses to be flexible and adapt to these changes by finding new ways to communicate with the consumer so they feel listened to. Read More at iAdvize  

The Ultimate Product Launch Playbook

How the best brands go to market. Building a great product is just one part of your process, and now it’s time to launch! In this e-book we breakdown all the steps of the process (pre-, day-of, and post-launch) Read more at Ecommerce Club

5,000 people, 2 days – Notes from IRX 2019 by the OmniCX team

For the 3rd year running, OmniCX decided to exhibit at the Internet Retailing Expo. Every year the show promises to be packed full of interesting speakers and great exhibitors. This year proved to be no different! Our attendance was a great success. Over 5,000 people came through the IRX doors over the two days, to… Read more »