QueryClick surveyed over 150 marketing heads from UK brands with a revenue of over £100 million, and then brought both publishers and brands together at a roundtable, to uncover their concerns about programmatic ad fraud.
Have you already planned Black Friday activities?
Have you chosen right communication channels?
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away.
Leading retail brands are relying on digital verification to implement gated offer programmes for customer segments like the military, students and teachers.
Digital site governance continues to be top of mind for many companies building new websites and digital experiences.
If you can never decide what pizza to choose and need to see all the crazy combinations available then Domino’s new app is the one for you.
With the Christmas ads hitting over the next few days big retailers are using top Christmas product lists to help push their festive SEO strategies, in new research.
The report reveals a profound shift in the way CMOs are engaging agencies and spending their marketing budgets
Internet Retailing and Ingenico Group, the global leader in seamless payments, have partnered to provide a unique insight into British retail – beyond the best-known high street names.
Amazon’s profits rose in its third quarter, although it saw its share price dip slightly after it missed analyst expectations for sales.
The British hamburger restaurant chain Byron has rolled out a payment bot which lets customers pay their bill using Facebook Messenger. Byron Quickpay which is powered by ‘bot’ technology was created by hospitality tech firm FLYT.
To stay afloat in a competitive retail market, brands constantly look for new ways to deepen their relationships with customers.