Category: News

On-Page SEO Tips & Tricks: Best Practice Guide for Digital Marketers

As marketers frantically compete to create more content, many are overlooking opportunities to maximize its visibility.  On-page SEO is the one factor marketers have complete control over, yet critical steps during the content creation and publishing process are being missed.  By adding just a few extra minutes and checkpoints to your approach, you can increase… Read more »

BrightonSEO Event overview

One of the largest search marketing conferences, Brighton SEO, recently took place and as huge SEO experts, QueryClick were key sponsors to the event and gave two talks. Ross Paton, software development lead, talked about identifying new customer acquisition opportunities through Corvidae on the showcase stage. Chris Liversidge, CEO, was voted by delegates to speak… Read more »

The Impact of Influencer marketing may not be as big as you think

According to an analysis of 50 retailers by personalisation platform Fresh Relevance, only 22 per cent of retail brands use influencers as part of their web and email marketing strategies, and just one in 10 UK consumers, of 2,000 adults surveyed by OnePoll, have purchased a product based on a recommendation by an influencer. The… Read more »

Amazon to close down Chinese eCommerce business

Amazon is preparing to close down its Chinese marketplace after 15 years operating in the world’s most populous nation, and will instead focus on its other services, in a sign that it may have been struggling to compete with local giants such as Alibaba’s Tmall and Read more at Mobile Marketing Magazine  

This is how online retailers are increasing their ROI in 2019

In 2019, relationships between customers and brands are constantly changing and evolving. It’s up to businesses to be flexible and adapt to these changes by finding new ways to communicate with the consumer so they feel listened to. Read More at iAdvize  

The Ultimate Product Launch Playbook

How the best brands go to market. Building a great product is just one part of your process, and now it’s time to launch! In this e-book we breakdown all the steps of the process (pre-, day-of, and post-launch) Read more at Ecommerce Club

5,000 people, 2 days – Notes from IRX 2019 by the OmniCX team

For the 3rd year running, OmniCX decided to exhibit at the Internet Retailing Expo. Every year the show promises to be packed full of interesting speakers and great exhibitors. This year proved to be no different! Our attendance was a great success. Over 5,000 people came through the IRX doors over the two days, to… Read more »

Why you need to work on your Amazon SEO

On Amazon, the objective for your product is to be found and to convert due to having  a convincing product detail page and having a high seo ranking. In this guide you will discover our best practices to improve your SEO on the marketplace. Read more at Ecommerce Club 

Your Guide to Trustpilot and Online Reviews

How to Make Your Business More Customer-Centric Showcase brand reputation Accelerate digital investment Inprove customer experience 10 things to consider before implementing reviews and find out more about Trustpilot. Read more at Ecommerce Club  

Retail Week Live Review

It was a pleasure to attend one of the UK Retail Sectors most prestigious events, Retail Week Live, where retailers can learn about the latest developments, trends and opportunities in order to keep up with what is now becoming a fast-changing industry, that is in both a state or turmoil and opportunity.   This year… Read more »

GDPR Consent – Are You Using It Properly?

Since the enforcement of the GDPR in May 2018, retailers and marketers have been actively looking to further understand the details behind the application of consent and have been asking questions such as ‘if I use a 3rd party marketer, what are my responsibilities?’, ‘do I really need to list out all of my data… Read more »