Scalable International Commerce

The Ecommerce Club and its’ partners Trustly, Kooomo, Oracle+ Bronto, Oban International and Yieldify hosted a working lunch on International growth last week at our fave venue Gordon Ramsey’s Heddon Street Kitchen. Luke Flomo from Trustly chaired instead of me and he did an excellent job talking about how payments change from country to country with 46% of purchasers in Poland, for example, paying by invoice and that it is crucial to offer the appropriate payment options. Some of the guests...

Report: UK “more important to continental Europe than vice versa”

Shoppers across Europe are helping to turn the UK into the world’s third largest market for e-commerce trade . Britain has become a favourite online supermarket for shoppers across the EU, usurping the USA as the second largest market for e-commerce trade in some countries, according to a survey of online consumer habits by European payments company Trustly. Read more:...

The ultimate guide to email capture

What’s unglamorous, unsexy and old school…but also one of the most effective digital marketing channels around? Here’s a hint: Last year, email automation company Campaign Monitor reported a $44 return on every $1 spent on email (up from $38 in 2015 and $34 in 2014). Read more: ...

Do British luxury brands need to worry about French and Italian competitors

To understand where the luxury brand power base currently exists, let’s first consider the list of ‘best global brands’ created by branding gurus Interbrand. Scanning the top 100 for UK luxury leaders, only Burberry is visible at #86. Also in the 100 are Louis Vuitton (#19), HERMES Paris (#32), Gucci (#51), Cartier (#65), Tiffany & Co (#81) and Prada (#94). Full Story: Oban...

Customers as a channel

According to Forrester two of the top three types of advertising content that consumers deem most trustworthy are created not by brands, not by agencies – but by customers. These include: 1. Brand or product recommendations from friends and family 2. Professionally-written online reviews 3. Consumer-written online reviews Read more:...