Category: News

Starbucks suspends social media ads

Starbucks has announced it will suspend advertising on some social media platforms in response to hate speech. Starbucks joins global brands including Coca-Cola, Diageo and Unilever which have recently removed advertising from social platforms.  Read more at BBC  

Instagram opens Instagram Shopping to more creators and small businesses

Instagram will expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on the platform. Noting that creators and small businesses are an important part of its community. Read more at Mobile Marketing Magazine 

Burger King partners TikTok for Dance Challenge

Burger King is partnering with TikTok for a new campaign that lets customers order their burgers through the medium of dance.  Burger King visitors can order the Whopper for only $1 through dance ordering only. The brand has tapped TikTok stars to create a dance ordering tutorial utilising a custom mashup track. Read more at… Read more »

Shops reopen after lockdown

Non-essential shops in England have are starting to reopen their doors, for the first time since March amid the Coronovirus pandemic. Many small retailers fear for their survival amid a boom in online sales and new social distancing rules. Many retailers have seen an online boom during lockdown and recognise this may be the future… Read more »

Almost half of ecommerce searches on Google drive no clicks at all

Almost half of all ecommerce searches on Google never result in consumers clicking through to a retail or other website according to a study from Searchmetrics. Findings show retailers are not seeing the same volume of traffic from organic search as before. The study analysed clickstream data in the US for approximately 1 million typical… Read more »

BBC Together launch lets friends watch programmes together when apart

BBC has launched an experimental platform called BBC Together which lets people watch the same programme at different locations simultaneously. It works along the same lines as Netflix Party, and the service from Houseparty that enables friends to watch programmes together even if they’re apart. Read more at Mobile Marketing Magazine

Aldi partners Deliveroo

Aldi is teaming up with the courier service Deliveroo to offer grocery home deliveries as the coronavirus crisis heats up demand for online shopping. Read more at The Guardian