Understanding what consumers see, and how they interact with your site, is central to optimising their experience, and their propensity to buy.
December’s Ecommerce Club Manchester Christmas event, hosted by Endless Gain, explored the process behind customer activity. Understand what consumers see, and how, can help drive conversion in any site.
In December, the Ecommerce Club held a wine and cheese tasting event at Clerkenwell London. While the drinks were delicious and the conversation fun, what stood out was Visualsoft’s insight into the evolution of the ecommerce environment, with mobile and the impact of AI (artificial intelligence) and other innovations.
The Ecommerce Club’s latest Working Lunch London took a look at a different way for marketers to understand the consumer, the specific factors and variables that influence buyer behaviour. While there’s no doubt that product quality and brand reputation remain important, psychological, internal and social stimuli all have a role to play in why and… Read more »
Mobile still dominated discussion at the recent Barcelona Global Ecommerce Summit, but there were two other trends that gained traction. The first is the growing importance of B2B commerce and ways that its challenges can be overcome, and the increasing recognition that effective omnichannel is not just about data, or personalisation, but actually being personal. Whether that’s customer knowledge, brand, mission or one2one contact, the conversation appears to be moving further than simply big data.
On Wednesday 20th April we were lucky enough to be joined by David Kohn, Customer & eCommerce Director at Heals, who talked about the challenges that face niche retailers and how they can effectively overcome them.
At the Ecommerce Club’s latest Working Lunch London on 22nd March, we were lucky enough to hear from Adrian Moss at Monetate about the next step in personalisation, Customer Experience Marketing.
At the Ecommerce Club Working Lunch Dublin on 10th March we heard from Head of Display Sales and Partnerships at NMPi, Andrew Turner on Making Social Media Work for Your Ecommerce Brand.
The Ecommerce Club’s February 25th Working Lunch London, hosted by ATTRAQT was lucking enough to hear from the creator of the eCommerce MasterPlan, Chloë Thomas, as she took members of the club through how ecommerce is evolving and where today’s brands can find advantages and disadvantages.
The Ecommerce Club’s first Working Lunch of 2016 took place on 28th January at the Savoy. Fadi Shuman, chief executive of BORN, a new partner for the Club, gave a fascinating talk on Generation Commerce and how the expectations of a new generation of consumers is changing the way that brands compete online.
For any professional sports club, having lots of fans is always a good thing, but having lots of fans who also engage with the club itself is even more valuable. And in today’s world, the best way to get involved with the club you love is most definitely via social media.
The latest Ecommerce Club Interactive took place on 29th September, exploring the links between content and commerce and how brands can take advantage of the opportunities that content can bring to ecommerce.