At the Ecommerce Club London Working Lunch on 28th March: New Trends in Search Marketing: Successes and failures we had some great discussions, lead by Andy Headington, CEO of ADIDO, who talked us through new marketing trends, and new ideas for increasing ROI.
Understanding what consumers see, and how they interact with your site, is central to optimising their experience, and their propensity to buy.
December’s Ecommerce Club Manchester Christmas event, hosted by Endless Gain, explored the process behind customer activity. Understand what consumers see, and how, can help drive conversion in any site.
In December, the Ecommerce Club held a wine and cheese tasting event at Clerkenwell London. While the drinks were delicious and the conversation fun, what stood out was Visualsoft’s insight into the evolution of the ecommerce environment, with mobile and the impact of AI (artificial intelligence) and other innovations.
Mobile still dominated discussion at the recent Barcelona Global Ecommerce Summit, but there were two other trends that gained traction. The first is the growing importance of B2B commerce and ways that its challenges can be overcome, and the increasing recognition that effective omnichannel is not just about data, or personalisation, but actually being personal. Whether that’s customer knowledge, brand, mission or one2one contact, the conversation appears to be moving further than simply big data.