December’s Ecommerce Club Manchester Christmas event, hosted by Endless Gain, explored the process behind customer activity. Understand what consumers see, and how, can help drive conversion in any site.
In December, the Ecommerce Club held a wine and cheese tasting event at Clerkenwell London. While the drinks were delicious and the conversation fun, what stood out was Visualsoft’s insight into the evolution of the ecommerce environment, with mobile and the impact of AI (artificial intelligence) and other innovations.
The Ecommerce Club’s latest Working Lunch London took a look at a different way for marketers to understand the consumer, the specific factors and variables that influence buyer behaviour. While there’s no doubt that product quality and brand reputation remain important, psychological, internal and social stimuli all have a role to play in why and when customers finalise a purchase. We were lucky enough to hear from Endless Gain’s CEO Neil McKay and Helen Powell, ecommerce innovator at Little...
Mobile still dominated discussion at the recent Barcelona Global Ecommerce Summit, but there were two other trends that gained traction. The first is the growing importance of B2B commerce and ways that its challenges can be overcome, and the increasing recognition that effective omnichannel is not just about data, or personalisation, but actually being personal. Whether that's customer knowledge, brand, mission or one2one contact, the conversation appears to be moving further than simply big data.
On Wednesday 20th April we were lucky enough to be joined by David Kohn, Customer & eCommerce Director at Heals, who talked about the challenges that face niche retailers and how they can effectively overcome them.
At the Ecommerce Club’s latest Working Lunch London on 22nd March, we were lucky enough to hear from Adrian Moss at Monetate about the next step in personalisation, Customer Experience Marketing.