The Ecommerce Club is holding its first seminar for brands on 28th April, exploring the Single Customer View and how it can improve your ecommerce service.
China’s leading ecommerce platform, Alibaba, is understood to have invested $200m (out of a funding round of $500m) for a stake in Snapchat. There are a number of things this deal could herald, both for Snapchat and for Alibaba.
With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. Although, in the scheme of things smartphones, tablets and ereaders are all relatively new inventions, they are things that consumers have rapidly adopted and integrated into their lives.
There is a peer to peer gap in the digital industry, and the Ecommerce Club has been set up to fill that gap. Our goal is to bring leading and developing brands together to share knowledge and expertise across their own ecommerce journey.
The next Ecommerce Club Working Lunch, hosted by Oban Digital and supported by Summit Media, will explore the impact of tribes of behaviour on developing an ecommerce strategy.
No one can deny the importance of predicting the future, or its difficulty. After all, it was Microsoft’s Steve Ballmer who predicted back in 2007 that the iPhone wasn’t likely to achieve significant market traction!
A successful ecommerce home page is one that engages its customers from the moment they see it. One way to ensure that you create a successful home page is to test improvements to page elements on ecommerce sites, following slowly emerging best practice.
Numbers out from mobile commerce sales over Valentine’s Day reports sales in the US up 35 per cent over 2014. And with mobile accounting for nearly half of online traffic, it’s clear that a mobile strategy is a must have for retailers.
Ecommerce is about the customer experience. Can the customer get what they want, when they want it? News that the US is one step closer to drone deliveries just means a wider set of options.
The latest figures from the British Retail Consortium (BRC) showed that retail industry fraud was up on 2014; it was reported that cyber attacks pose a critical threat to retail businesses.
Criteo launched its 2015 eCommerce Industry Outlook report, highlighting key trends expected to have a significant impact on the industry over the course of 2015.
According to the latest figures from the Chinese government, ecommerce transactions in China reached over 13 trillion yuan (US$2.1 trillion) in 2014. The ability to address China’s market may be a true differentiator of market success sooner rather than later.