Category: Blog

Linking Customer Segmentation & Personalisation: What Works & Why

Customer segmentation occurs when you divide your future or current customers into discrete groups.  These often fall along the lines of preferences, needs, or demographics. There are many reasons to do this. Most often, marketers do this to identify groups of people most likely to want a product in a customer base. They also do… Read more »

Amazon closes all its popup stores

After five years of experimenting with physical retail stores, Amazon will be closing all 87 pop-up locations. Amazon had previously installed its pop-up shops in Whole Foods, Kohl’s and shopping malls they say that after much review, they came to the decision to discontinue the pop-up kiosk program and are instead expanding Amazon Books and… Read more »

Top Retailers on New Trends in Digital CX

Learn how brands are ramping up their digital customer experience (CX), with an inside look at the significant bottlenecks hindering brands’ ability to deliver a differentiated digital CX throughout the customer journey. And, how to effectively overcome these barriers.

Sumup Acquires Shoplo

The Mobile payments firm SumUp has agreed to acquire Shoplo the Warsaw-based ‘multichannel’ eCommerce platform, with the aim of simplifying eCommerce for merchants.

Sumup Acquires Shoplo

The Mobile payments firm SumUp has agreed to acquire Shoplo the Warsaw-based ‘multichannel’ eCommerce platform, with the aim of simplifying eCommerce for merchants.

Referral success in the Fashion Sector

Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme.