Category: Blog

ASOS grows sales by 10%

ASOS grew its group sales by 10% to £1.01 billion in the four months to 30 June as it benefited from increased demand from customers and more warehouse capacity. The online fashion retailer also saw its active customer base rise by 16% to 23 million due to particularly strong growth overseas. While sales in the UK were down 1% in the period, international… Read more »

Online art market continues to soar

Demand for buying art online continues to soar, as online art marketplace, Artfinder, records its best sales quarter in its seven year history, with 120% sales growth on 2019. The annual Hiscox online art trade report, published this week, confirms the market has been forced to adapt quickly and shift its focus online, with Sotheby’s… Read more »

Starbucks suspends social media ads

Starbucks has announced it will suspend advertising on some social media platforms in response to hate speech. Starbucks joins global brands including Coca-Cola, Diageo and Unilever which have recently removed advertising from social platforms.  Read more at BBC  

Instagram opens Instagram Shopping to more creators and small businesses

Instagram will expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on the platform. Noting that creators and small businesses are an important part of its community. Read more at Mobile Marketing Magazine 

Burger King partners TikTok for Dance Challenge

Burger King is partnering with TikTok for a new campaign that lets customers order their burgers through the medium of dance.  Burger King visitors can order the Whopper for only $1 through dance ordering only. The brand has tapped TikTok stars to create a dance ordering tutorial utilising a custom mashup track. Read more at… Read more »

Shops reopen after lockdown

Non-essential shops in England have are starting to reopen their doors, for the first time since March amid the Coronovirus pandemic. Many small retailers fear for their survival amid a boom in online sales and new social distancing rules. Many retailers have seen an online boom during lockdown and recognise this may be the future… Read more »

Almost half of ecommerce searches on Google drive no clicks at all

Almost half of all ecommerce searches on Google never result in consumers clicking through to a retail or other website according to a study from Searchmetrics. Findings show retailers are not seeing the same volume of traffic from organic search as before. The study analysed clickstream data in the US for approximately 1 million typical… Read more »