Category: Blog

Google’s broad core update Florida 2, and what it means for you

On March 13th, Google confirmed the launch of a broad core update, Update Florida 2.  What does this mean for you? First, a little background. Officially named the March 2019 Core Update, the name Florida 2 is interesting. The original Florida update was an important one in the early 2000s. Even though the official date… Read more »

Adapting to a linkless algorithm

The SEO industry has long had an obsession with links. Ever since the first connections were made between the number of links a site has and where it ranks in Google, SEOs have been on a quest for backlinks in their various forms. Over the years this has had various iterations – website directories, article… Read more »

eBay launches visual shopping feature on mobile

Ebay has launched an AI-Powered feature which will make it easier for people to browse and purchase similar-looking items when on mobile. Using computer vision technology, the eBay app can now search for items that bear a resemblance to the product you are looking at. Read more at mobile marketing magazine  

Retail app revenue share overtakes desktop

In recent research from app commerce company, Poq has found that app revenue for retailers overtook that of desktop during Q4 2018.  Poq, which powers the apps for retailers and brands such as Missguided, Belk, Holland & Barrett, Feelunique and PrettyLittleThing, has published data on what it sees in ecommerce in its “The Retailer’s Guide… Read more »

Instagram New Checkout

The newly rolled out Instagram Checkout feature, allows users to purchase directly from the app, They are beta testing the new feature with 23 brands available to its U.S Instagram users. For the industry’s reaction. Read more at Mobile Marketing magazine

Sfmeble Success Story

Polish leader of online furniture retail maintains a consistent 5% contribution from single-page type Segmentify campaigns. Offering a broad range of products does a lot for your brand image, is, however, a challenge in ecommerce. At Sfmeble.pl, we don’t limit ourselves to just one style. Because we believe that everyone is unique and has their… Read more »

Nose your customers, the smell of success

The fragrance shop unveils their ‘Sniff Bars’ with plans to roll out more locations this year. Sniff Bars have seen success in the UK as the first standalone perfume bar Consumers that use the bar can chat with a consultant face to face instead of through email. In December 2018, The Fragrance Shop (TFS) unveiled… Read more »

iAdvize just released a brand new case study with Forrester

If you’re interested to know how a fast-growing online retailer has managed to triple their conversion rate, to increase their customer loyalty by 100% and to increase their average order value, you’ll find our study very useful. You can download the study for free by clicking here.

Dune London sees 64% increase in ROI per customer

Personalising media to real people gave Dune London a 64% increase in return on investment per customer. “Not only can we show different messages to different individuals based on historical behaviour, we can also show a sequence of messages to the same person,” explains Mark Blenkinsop, digital marketing manager at Dune. Read more at Conversant… Read more »