Category: Blog

Forever Unique

Moving to BetterCommerce from Magento their data is no longer stuck in silos and they experienced 61% increase in orders, 152% increase in page views and strong expansion internationally. Forever Unique is a women’s fashion brand selling online to customers worldwide and was looking to migrate from Magento and Prima to a modern ecommerce platform.… Read more »

Heinz Beanz and Magic Breakfast have launched an interactive OOH campaign to show how hunger affects school children

Heinz Beanz are continuing their support for the campaign against child hunger in the UK with an interactive out of home campaign using Ocean Outdoor’s LookOut technology to show how hard it is for children to focus when they go to school hungry. The campaign launched yesterday and runs for seven days across nine interactive digital… Read more »

Fast grocery-delivery apps face backlash

Apps that deliver groceries within minutes are currently facing a backlash from city authorities over how they operate. Last week, Amsterdam and Rotterdam banned the opening of any new “dark stores” – distribution hubs for on-demand groceries – following complaints they cause disruption and New York City Council’s Gale Brewer has said the apps are… Read more »

6 AI-Driven eCommerce Merchandising Tactics and Benefits

How does merchandising differ between eCommerce and traditional retail? In a broad sense, merchandising describes a variety of practices that relate to promoting and selling goods. It covers a range of activities like displaying products, creating signage, marketing or advertising to customers, offering seasonal promotions, and more. In a traditional retail environment, visual merchandising focuses… Read more »

Tech giants targeted in harmful content crackdown

Sending “genuinely threatening” or “knowingly false” messages are among new criminal offences being added to proposed online safety laws. If passed, the government’s online safety bill could see social networks fined 10% of their global turnover if they fail to remove harmful content. Read more at BBC  

Meta moves to tackle creepy behaviour in VR

Meta has announced a new feature to allow a more personal space for people’s avatars in virtual-reality worlds. The metaverse is still at concept stage but the latest attempts to create virtual worlds are already facing an age-old problem of harassment, one woman likened her own traumatic experience in VR to sexual abuse. Read more… Read more »

Ceder’s launch, It’s Anything But Dry’ campaign, for January including a weekly Instagram challenge

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »

Domino’s relooks at ‘DOMIN-OH-HOO-HOO’ campaign to promote half-price deal online

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »

Virgin Mobile and O2 users won’t face EU roaming charges

Virgin Mobile and O2 phone users won’t face roaming charges following announcements by other networks to reintroduce extra fees after Brexit. It means customers travelling to Europe will be able to use their mobile data and make calls and texts on the same deal as they have in the UK. Read more at BBC

e-scooter collisions in London jumped in 2021

There were as many crashes involving e-scooters in the first half of last year as in the whole of 2020, figures show. Between January and June 2021, 258 collisions were recorded, compared with 266 in the whole of 2020. Read more at BBC, 8th January  

Deliveries are never “fashionably” late

Returns are one of the inescapable perils of eCommerce. Without the ability to physically see and touch an item in store, there is never a 100% guarantee that your customers will like it when it arrives. And of course, with items like clothes, shoes and fashion accessories, you have a much higher likelihood of returns.… Read more »