Category: Blog

The Retailer’s Guide to Driving Sales

Shopping—both the ways in which we go about it and the experiences we encounter in the process—has become more complex, competitive, and personal. As a result, ecommerce and brick-and-mortar retailers have to constantly bear in mind some basic retail principles: be available where your customers want to make their purchase, sell the products they want… Read more »

Search trends you need to know about

Yext’s latest food for thought evening was all about questions – not just asking them, but analysing how the way we ask them, and the platforms we ask them on, is changing the way we live, the world we live in and even who we think we are. Read more at The Drum

Retailers are deploying multichannel to boost sales

Many retailers are aim to give shoppers the experience that they want H&M sales are much stronger as it brings online and in-store closer together through a multichannel in-store experience while Ted Baker are looking to improve their omnichannel model in search of a return to growth. Read more at Internet retailing  

Cyber Monday Emails Sent in Q4 Last Year Produced Three Times the Conversion Rate of Standard Emails

Yes Marketing study finds brands sent 25 percent more Cyber Monday emails year-over-year. DALLAS, Oct. 8, 2019 /PRNewswire/ — Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event’s status as a powerhouse for driving purchases during the holiday season.… Read more »

The importance of better ratings

Better ratings not only help app store performance, but they can also lead to major improvements in search and mobile marketing. As app developers get to grips with new rating systems at Google and Apple, they may be heartened to know the effort to improve scores is well worth it. Read more at Mobile Marketing… Read more »

How Online Reviews can lead to Better Business Results

Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers.  As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their… Read more »

The Ecommerce Club are pleased to have partnered with Huboo

The Ecommerce Club are pleased to have partnered with Huboo on our recent Amazon in 2019 event. They offer a new, user friendly fulfilment service for e-commerce sellers of all sizes at exceptionally competitive prices; it’s easy to test out their service via their risk-free trial, available to Ecommerce Club subscribers. Huboo will personally pick-up… Read more »

VL OMNI Gorgias – Amazon Connector: The hottest customer support helpdesk for Shopify extends its reach into Amazon for multichannel merchants.

As a merchant, you know that your customers want to talk with you where they are, how they want, when they want. There’s no way around meeting your customers’ needs as they expect to be met if you want to reach the top. A flawless customer experience is a must-have for Merchants, and a large… Read more »

3 Retail Brands Killing It with Great Reviews

Technological innovation is empowering customers to expect more from the businesses they deal with and to quickly take to social media or online review sites to share their shopping experiences; whether that’s dissatisfaction when things go wrong or outright delight when a company over-exceeds against expectations. Read more at Brightpearl

Why every business should include Snapchat in their marketing strategy

Snapchat is a great way for any business to drive online sales, promote engagement and develop loyalty amongst customers. In this article, we’ll take a further look at Snapchat, as well as highlighting some great ways for every business to include it in their marketing mix. Snapchat: a quick overview for businesses Snapchat is an… Read more »

Mastering Personalization

A Guide to Transforming Retail Experiences with Relevant Content. Personalized content is vital to capturing and maintaining customers’ attention in today’s market. In fact, 66% of consumers simply will not purchase from a brand whose content is not tailored to their interests, which means a brand loses the potential to convert almost two-thirds of the… Read more »

Podcast: The dark side to selling on Amazon, retail survival tips and empathy based retail with Scott Rafer – Retail Investor and Advisor

Another week, another podcast. This week Ben Nowlan from OmniCX catches up with Retail Investor and Advisor, Scott Rafer. They cover the broad landscape of retail in the shadow of the giants; Amazon and Alibaba. Scott tells us how brands are playing with fire when it comes to using Amazon as a sales channel plus… Read more »