Shopify have released the results of a study from between June & July 2019 into the effectiveness of abandoned cart text messages. It found the tactic works equally well both for companies with over 1,000 sales a month and those with less than 100. One client completed 792 extra sales within 30 days. They started… Read more »
We’ve compiled the most effective marketing techniques for Christmas and New Year, to help you stand out this festive season. If you manage or market an enterprise-level brand, it’s likely you’ve experienced the huge rush in sales during the Christmas and New Year season and understand that it’s the most profitable time of year …… Read more »
If I tell you that ‘As Seen On Screen’ is one of the leading names in fashion retail in the world, you might say ‘huh’? But if we use the acronym ASOS, things get a bit clearer! Founded in 2000, ASOS has become one of the world’s best-known and most successful pureplay e-tailers. It is… Read more »
This is particularly challenging for Small to Medium-sized enterprises (SMEs), which lag behind their larger counterparts when it comes to digital innovation. Larger companies have entire departments for innovation. Meanwhile in SMEs, resources are stretched more thinly. It often falls to a handful of mid- to upper-level managers to research and oversee the implementation of… Read more »
When you’ve been a breakfast option for centuries, finding new ways to reach your customers can become routine. Quaker Oats created a chatbot via facebook messenger to provide both a channel for consumer questions and insight into their behaviors. the tool was developed with the help of Reve Marketing, a social marketing technology company who… Read more »
Nike have announced its acquisition of Celect, which is a Boston-based retail predictive analytics and demand sensing firm. Nike plans to use Celect’s capabilities to execute its Consumer Director Offense strategy and offer customers a more personalized retail experience globally. Read more at Mobile Marketing Magazine
The payments provider Klarna has expanded its partnership with ASOS, to include the US which means that customers in the US can now use Klarna’s Pay later and Pay in 4 payment options. The original UK partnership kicked off in 2016. Read more at Netimperative
The Retail Rebels is a weekly podcast unpacking the latest trends and strategies in retail. Each week will cover a different topic about the retail industry’s future and the impact of staying stagnant in the old ways. Read more at OmniCX
A comparison of the contrasting promotion strategies of Debenhams and Boohoo. If you scan through news articles about retail in 2017 and 2018, you’ll see the theme ‘slowdown’ more than anything else. We all know that retail has been going through a rough patch in the last few years, with over 7,500 store closures in… Read more »
Retail sales have fallen for the third month in a row, however online sales have shown a recovery, according to the latest figures from the CBI. The business organisation took a survey of 93 firms, including 46 retailers, for its latest CBI Distributive Trades Survey and it found that sales volumes fell in the year… Read more »
ITV and the BBC have now officially announced Britbox, the joint venture which is a streaming platform designed to help the brands compete with the likes of Netflix and Amazon Prime. The new service will cost £5.99 a month in HD and stream across multiple screens and devices. The platform will show existing BBC and… Read more »
Customer reviews have become a core part of the fashion shopping journey. Indeed, they help answer shoppers questions on the quality, fit, and style of individual items, and they give a sense of the level of service of customer can expect from the brand. So to find out how reviews are changing the fashion industry,… Read more »