Facebook Gaming and Facebook IQ have released the findings of their ‘Games Marketing Insights for 2021’ a report, looking at gaming activity on the platform. It includes stats on gaming activity on Facebook, as well as attitudes towards mobile games, garnered through a study of 13,246 Facebook users in the UK, US, Canada, France, Germany, South… Read more »
The film Lost in Translation is not only a cult favourite from 2003, it is also a very real experience, one that retailers want to avoid at all costs when communicating with customers. This is true of in-person interactions but it is also true online, where brands are seeing their ecommerce business grow and where… Read more »
Ask any retailer, and they’ll tell you the word “planning” has been a mainstay in their vocabulary and processes for as long as they can remember. But if 2020 has taught us anything – it’s that planning can go awash in an instant, posing a unique challenge for the most highly anticipated event in the… Read more »
Ten US states, are suing Google, accusing it of taking illegal steps to preserve its monopoly over the online advertising market. The moves include striking a deal with Facebook to manipulate online advertising auctions Read more at BBC Google ad practices under fire in new lawsuit – BBC News
As Head of Customer Engagement at Decathlon Singapore, Camille Ract’s team manages every single channel that fuels customer interactions. Seems like a tall order, right? It is. With emails, calls, web chats, reviews, and social media channels under her pu rview, there’s about 300 to 500 incoming customer inquiries on the average day. And, unsurprisingly,… Read more »
Instagram have launched its first-ever shoppable Christmas catalogue in an effort to support small UK businesses during the festive season. The catalogue has gifts from businesses across fashion and beauty to food and homeware. Read more at Mobile Marketing Magazine Instagram shows its support for small businesses with shoppable Christmas catalogue | Mobile Marketing Magazine… Read more »
Raphael Abescat has been working in the beauty industry for just shy of two decades. From kick-starting ecommerce strategies for brands such as Lise Watier, to building international go-to-market plans across Europe for LVMH, adapting a beauty brand to meet the changing needs of consumers is in his professional playbook. Today, Raphael is the General… Read more »
China’s Alibaba has shown that orders on its ecommerce platforms during Singles’ Day hit a record high of 498.2 billion yuan ($75.1bn). It has eclipsed Black Friday and Cyber Monday in the United States. Singles’ Day, also known as Double 11, is the world’s biggest online sales date. It was originally a novelty student event… Read more »
When you land on Merci Handy’s website for the first time, you’ll be tempted to think they took a savvy branding pivot in early spring of 2020. Rainbows and positivity convey messages of hope and optimism, perfectly fit to combat the widespread fear and worry that has characterized much of 2020. You’ll also notice that… Read more »
In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Read more at Mediatel
With Black Friday imminent and Christmas just around the corner, how are you geared up to cope with demand? It is estimated that despite fewer projected buyers, spending is set to increase by upwards of £400m this weekend! Chat to SmartFreight on how you can deliver the fastest, greenest and cheapest routes available across the… Read more »
It’s been a few years now since the Black Friday retail craze swept its way across the Atlantic to become an annual tradition in the UK. And if you’re running any kind of retail business, you’ll know exactly how hectic the aftermath can get. The Black Friday discounts bring in a huge wave of sales.… Read more »