Category: Blog

Facebook reports huge growth in the number of people playing mobile games since the start of the pandemic

Facebook Gaming and Facebook IQ have released the findings of their ‘Games Marketing Insights for 2021’ a report, looking at gaming activity on the platform. It includes stats on gaming activity on Facebook, as well as attitudes towards mobile games, garnered through a study of 13,246 Facebook users in the UK, US, Canada, France, Germany, South… Read more »

Google ad practices looked at in new law suit

Ten US states, are suing Google, accusing it of taking illegal steps to preserve its monopoly over the online advertising market. The moves include striking a deal with Facebook to manipulate online advertising auctions Read more at BBC Google ad practices under fire in new lawsuit – BBC News

Rewriting the Playbook for Customer Support: Lessons from Decathlon Singapore

As Head of Customer Engagement at Decathlon Singapore, Camille Ract’s team manages every single channel that fuels customer interactions. Seems like a tall order, right? It is. With emails, calls, web chats, reviews, and social media channels under her pu rview, there’s about 300 to 500 incoming customer inquiries on the average day. And, unsurprisingly,… Read more »

New Instagram shoppable catalogue

Instagram have launched its first-ever shoppable Christmas catalogue in an effort to support small UK businesses during the festive season. The catalogue has gifts from businesses across fashion and beauty to food and homeware. Read more at Mobile Marketing Magazine Instagram shows its support for small businesses with shoppable Christmas catalogue | Mobile Marketing Magazine… Read more »

MAKE UP FOR EVER: How to establish a strong digital foundation for the future

Raphael Abescat has been working in the beauty industry for just shy of two decades. From kick-starting ecommerce strategies for brands such as Lise Watier, to building international go-to-market plans across Europe for LVMH, adapting a beauty brand to meet the changing needs of consumers is in his professional playbook.  Today, Raphael is the General… Read more »

China’s Singles Day sets new online sales record

China’s Alibaba has shown that orders on its ecommerce platforms during Singles’ Day hit a record high of 498.2 billion yuan ($75.1bn). It has eclipsed Black Friday and Cyber Monday in the United States. Singles’ Day, also known as Double 11, is the world’s biggest online sales date. It was originally a novelty student event… Read more »

Roundtable discussion: How important is ecommerce to the future of brands?

In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Read more at Mediatel

SmartFreight’s Shipment Visibility

With Black Friday imminent and Christmas just around the corner, how are you geared up to cope with demand? It is estimated that despite fewer projected buyers, spending is set to increase by upwards of £400m this weekend! Chat to SmartFreight on how you can deliver the fastest, greenest and cheapest routes available across the… Read more »