Category: Blog

Spoon Guru unveils world’s first, smart food recommendation platform

Spoon Guru, the UK based tech start-up, to launch its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health needs and dietary requirements. Described as a Netflix-style curation for food, the advancement to Spoon Guru’s AI-powered food search and discovery platform will take food personalisation to… Read more »

UK high street sales slump to lowest in years

This year sees a slum in UK high street retail sales, the worst year for 25 years,  The British Retail Consortium (BRC) has found that UK shoppers cut back on spending in late 2019, rounding off the worst year since around  the mid-1990s for retail sales. Total retail spending fell by an annual 0.9 percent… Read more »

UK consumers spent more than £1bn on music streaming in 2019

Music fans in the UK spent more than £1bn on streaming music services for the first time in 2019, in figures from the Entertainment Retailers Association (ERA).  The figure is four times higher than five years ago, and means that music fans spent than twice as much accessing music than they did acquiring it on… Read more »

SmartFreight, Smart Facts

If you’re in the business of selling anything online, shipping is a crucial link in the supply chain and is often the difference between a great customer experience and a bad one. It’s a vital part of your service offering, but something you rarely have full control over. Once a shipment leaves your warehouse, store… Read more »

6 reasons why customer service can help boost ecommerce sales

As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream. As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream. With the days… Read more »

How Klarna Won Over 80 Million Shoppers’ Hearts

You might have heard about Snoop Dogg investing in a fintech unicorn called Klarna, but what is the company really all about? Well, Klarna is one of the players offering ‘Buy now, pay later’, an online payment trend which is getting more popular by the minute. But what are the benefits of offering this payment… Read more »

Half of Brits will exchange data for personalised menu

Almost half of Brits have said they would be willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements. In research, by Seven Rooms, it indicates that this is particularly the case for the younger generation, with 63% of Gen Zers willing to hand… Read more »

Ad spend on Instagram Stories jumped 70 per cent Year on year

Ad spend on Instagram Stories has grown almost 70 per cent Year on year and accounted for 10 per cent of total Facebook ad spend in Q3 2019, in a new report released by marketing platform Socialbakers. The report, Instagram and Facebook Trends, also revealed that ad spend for Facebook Stories only grew by a… Read more »

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: Emarsys Named as a Leader

Emarsys announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms).  In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites Emarsys’ industry-focused AI marketing tools and… Read more »

Experience is the new loyalty

Build a brand that shoppers will love, For today’s e-commerce retailers, building customer loyalty is more than a ‘points’ program. To stand out in the competitive retail climate, a loyal and dedicated consumer base is essential. But many retailers struggle to make a notable difference in how shoppers view their buying experience. Customer’s want more… Read more »