Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »
How to build relationships with your customers to find out what they care about. From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behaviour and customer sentiment around your brand, offering a lens into what makes the… Read more »
Podcast: Why your address has nothing to do with getting your parcels delivered. A retailers guide with Paul Yewman of PostTag and Ben Nowlan from OmniCX and The Retail Rebels Did you know 45% of addresses in the UK are a football field away from where they actually are? In this episode we discuss: Delivery… Read more »
Benchmarketing.io is the next generation of benchmarking tools. It is a new kind of benchmarking tool meant for strategic ecommerce marketers, NOT only channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, our tool gives you access to the strategic KPIs that make an immediate impact on your… Read more »
At the till free Holborn Sainsbury’s.Store the tills have been reinstalled in the experimental till-less shop which had been totally refurbished to remove the entire checkout area, freeing up shop assistants to help customers on the shop floor. Customers had to scan their groceries using Sainsbury’s Pay & Go app, paying for them as they… Read more »
Communicating directly with customers once they have made a purchase during the shipping and returns period can greatly improve the chance of repurchase rates for online retailers, as new research from parcelLab shows. Most online retailers leave post-purchase communication to their courier company with only 11 of Britain’s 100 largest online retailers contacting their shoppers… Read more »
It’s hard to stop our summer BBQ panellists from starting another retail debate. Ben Nowlan from OmniCX & The Retail Rebels has released a new episode. This week he catches up with Suz Chaplin of ESBconnect discussing the power of email marketing with retailers, covering customer acquisition, how to build a large CRM AND how to… Read more »
This year’s Prime Day certainly lived up to the hype. Here is a look into Amazon’s strategy, the growth of Prime, and top performing categories and products across UK. Read more at Greendeck
On the busiest shopping weekend of the year, delivering and outstanding UX will attract customers from all over the world and boost your sales. Tis handy article will show you how, The holiday season is fast approaching and during this time, the competition is fierce for e-commerce merchants. How are you planning to get ahead… Read more »
The Danish jeweller Pandora is set to overhaul its websites and boost its marketing efforts after reporting low financial results in its second quarter. Overall revenues were down 4% in the second quarter, the brand’s ecommerce stores saw growth of 20%, reaching €72 million. They are gearing up for a number of major initiatives, starting… Read more »
There’s a wide range of search solutions on the market, but there’s only one which truly caters for enterprise level merchants… There’s a growing number of personalized on-site search solutions available on the market today. Many implement search enrichment techniques by utilizing Machine Learning and Natural Language Processing. But, only a small portion of these… Read more »
Disney have plans to expand its physical store footprint further by joining up with US retailer Target to offer a ‘shop-in-shop’ store experience within 25 outlets. Launching on October 4, the experiential retail and merchandising tie-up will be augmented by a Disney digital experience with a further 40 Target stores set to join the programme… Read more »