When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement. What’s missing? Psychology.
Marketers love customer acquisition; new traffic, new buyers, new social media fans, new email subscribers. For this reason, marketing strategies tend to go heavy on acquisition over retention.
There’s no more crucial period in the Ecommerce calendar than Q4 when major holidays such as Halloween and Christmas collide with discount days like Black Friday.
Later this month 7-Eleven customers at ‘most’ US stores will be able to finally use both Apple Pay and Google Pay to complete their purchases.
The French cognac brand Hennessy has scored a major coup after it has tempted the renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign this will be the first to be overseen by the renowned director in 15 years.
Ingenico with YouGov ran an extensive survey of over 2000 respondents on their Back to School shopping preferences.