Foodway.qa, the leading wholesaler of fresh fruit and vegetables, juices and groceries in Qatar, appoints Screen Pages Ltd as strategic partner to create a progressive web app for direct to consumer eCommerce in Qatar, Read more at Screen Pages Foodway ~ Case Study – Screen Pages
Category: Blog
BigCommerce – 2020, the year eCommerce took centre stage
Described by some as ‘the industry’s most versatile solution for advancing your commerce experiences’, who better to join SmartFreight in their partner podcast series than BigCommerce. Led by European Channel Manager, Natasha Jones, be sure to listen in and understand the rise of ecommerce, the possibilities it is bringing to all and the knowledge and… Read more »
White Paper on Progressive Web Apps: Answering All of Your Questions
General- purpose, consumer-facing mobile apps – Gartner Group If you are in eCommerce, you have undoubtedly come across the term “PWA” over the past 12 months. Despite it becoming the new buzzword, there is a lot of confusion surrounding the specifics and the significance of Progressive Web Apps. We created this white paper to break… Read more »
Parler social network sues Amazon
Parler has hit back at Amazon after they pulled support for its so-called “free speech” social network. Parler is suing Amazon, accusing them of breaking anti-trust laws by removing it. Parler had been reliant on the tech giant’s Amazon Web Services (AWS) cloud computing service to provide its alternative to Twitter. The platform was popular… Read more »
Facebook reports huge growth in the number of people playing mobile games since the start of the pandemic
Facebook Gaming and Facebook IQ have released the findings of their ‘Games Marketing Insights for 2021’ a report, looking at gaming activity on the platform. It includes stats on gaming activity on Facebook, as well as attitudes towards mobile games, garnered through a study of 13,246 Facebook users in the UK, US, Canada, France, Germany, South… Read more »
Multilingual Chatbots: How to Craft Rich Online Customer Experiences with Conversational AI
The film Lost in Translation is not only a cult favourite from 2003, it is also a very real experience, one that retailers want to avoid at all costs when communicating with customers. This is true of in-person interactions but it is also true online, where brands are seeing their ecommerce business grow and where… Read more »
Black Friday really dead? A 5-point checklist to prepare for an unusual holiday season
Ask any retailer, and they’ll tell you the word “planning” has been a mainstay in their vocabulary and processes for as long as they can remember. But if 2020 has taught us anything – it’s that planning can go awash in an instant, posing a unique challenge for the most highly anticipated event in the… Read more »
Google ad practices looked at in new law suit
Ten US states, are suing Google, accusing it of taking illegal steps to preserve its monopoly over the online advertising market. The moves include striking a deal with Facebook to manipulate online advertising auctions Read more at BBC Google ad practices under fire in new lawsuit – BBC News
Rewriting the Playbook for Customer Support: Lessons from Decathlon Singapore
As Head of Customer Engagement at Decathlon Singapore, Camille Ract’s team manages every single channel that fuels customer interactions. Seems like a tall order, right? It is. With emails, calls, web chats, reviews, and social media channels under her pu rview, there’s about 300 to 500 incoming customer inquiries on the average day. And, unsurprisingly,… Read more »
New Instagram shoppable catalogue
Instagram have launched its first-ever shoppable Christmas catalogue in an effort to support small UK businesses during the festive season. The catalogue has gifts from businesses across fashion and beauty to food and homeware. Read more at Mobile Marketing Magazine Instagram shows its support for small businesses with shoppable Christmas catalogue | Mobile Marketing Magazine… Read more »
MAKE UP FOR EVER: How to establish a strong digital foundation for the future
Raphael Abescat has been working in the beauty industry for just shy of two decades. From kick-starting ecommerce strategies for brands such as Lise Watier, to building international go-to-market plans across Europe for LVMH, adapting a beauty brand to meet the changing needs of consumers is in his professional playbook. Today, Raphael is the General… Read more »
China’s Singles Day sets new online sales record
China’s Alibaba has shown that orders on its ecommerce platforms during Singles’ Day hit a record high of 498.2 billion yuan ($75.1bn). It has eclipsed Black Friday and Cyber Monday in the United States. Singles’ Day, also known as Double 11, is the world’s biggest online sales date. It was originally a novelty student event… Read more »