Case Study: The Slam Success Story

Slam was founded in 1979 when a group of young, passionate yachtsmen decided to produce technical sailing gear, that was able to stand up to the harsh weather.

Slam is designed by sailors, for sailors. They live and breathe sailing and are passionate about making high quality clothing for all the people who spend time at sea, from high-performance international competitors and superyacht crew to casual boating enthusiasts. Slam have one hundred employees, revenues of approximately €20M with 9 stores in Italy and some 110 around the world.

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