Case Study: Paperstone gains 28% revenue increase from a few small header changes

Conversion rate optimisation can help you to achieve big uplifts from only a few split tests. Find out how AWA Digital achieved a 28% revenue increase for office supplies retailer Paperstone, over just 5 months.

Office supplies are the archetypal utilitarian goods. Low consideration. Frequent repeat orders from the same supplier. Buy on auto-pilot. And of course, a highly competitive marketplace.

AWA digital helped Paperstone, a Tunbridge Wells-based office supplies store, increase online sales by 28% over a period of 5 months by growing the base of new customers. Surveys, interviews and contextual inquiry gave us insight into the various personas, their objectives and the purchase decision cycle.

Read more at AWA Digital

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