Case Study: Paperstone gains 28% revenue increase from a few small header changes

Conversion rate optimisation can help you to achieve big uplifts from only a few split tests. Find out how AWA Digital achieved a 28% revenue increase for office supplies retailer Paperstone, over just 5 months.

Office supplies are the archetypal utilitarian goods. Low consideration. Frequent repeat orders from the same supplier. Buy on auto-pilot. And of course, a highly competitive marketplace.

AWA digital helped Paperstone, a Tunbridge Wells-based office supplies store, increase online sales by 28% over a period of 5 months by growing the base of new customers. Surveys, interviews and contextual inquiry gave us insight into the various personas, their objectives and the purchase decision cycle.

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