Case Study: Customers as a channel: How to use your existing customers to get more customers

According to Forrester, two of the top three types of advertising content that consumers deem most trustworthy are created not by brands, not by agencies – but by customers. These include:

  1. Brand or product recommendations from friends and family
  2. Professionally-written online reviews
  3. Consumer-written online reviews

Full story: https://resources.yieldify.com/customers-as-a-channel/

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