Carpetright goes digital to revitalise its brand

Carpetright is putting digital at the heart of its new concept redesign, as it seeks to provide inspiration for shoppers.

The carpet and floor coverings retailer has launched four new concept stores as part of a revitalisation of its brand. It is trialling new ways of engaging consumers that will eventually result in an in-store design to be used across its more than 590 shops. The changes will be made both in the UK and Republic of Ireland as well as in Belgium and the Netherlands.

The new stores will feature interactive digital screens, inspiration zones, browsing columns/plinths, and 3D living areas, designed by retail creative agency True Story in order to put the needs of the customer at the heart of the shopping experience – while also showing how flooring solutions can change the look of a home.

Carpetright chief executive Wilf Walsh said, “Since 1988 we have worked hard to consistently bring our customers innovations in flooring to meet their evolving needs and expectations. This is the next chapter in this journey and forms part of our wider strategy to update our brand. With these new concept stores we aim to showcase to our customers the transformational effect flooring can have on people’s homes.

“A commitment to customer service and providing exceptional value is core to our corporate philosophy. Whilst our brand transformation will help broaden our appeal, we will always ensure that the traditional values that launched Carpetright nearly 30 years ago and have helped grow our operation to over 590 sites, will continue to sit at the heart of our business.”