Burberry sees social innovations, digital expansion and a different role for store over the past year

Within the past year, transformation has been at the core for Burberry as they see social innovations, digital expansion and a different role for stores. Burberry says it has achieved its objectives in the first year of its latest transformation, the retailer has rethought aspects its business, from creative, to marketing, digital and distribution over the course of the year. Alongside a new creative vision – with new logo and product
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