Brands Find Their Voice And Take Back Digital

Over the last 10 years, advances in technology have led to the rise in affiliate and aggregator web sites. At the onset of the e-Commerce industry, brands were happy that retailers such as Amazon were helping drive revenue through online. But as the digital world took shape and online became an essential part of the business, brands realized those once-valuable online partners were now cannibalizing their revenue streams.

Read more at Retail Touch Points

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