Bonmarché reported a 11.4 per cent rise in online sales in the quarter to June 27, and an overall 3.8 per cent rise in total sales during the period.
Online sales outperformed instore, where like-for-like sales fell by 1.7%. In its trading statement, the company reported that in 2012 total sales were up by 16.9%, with online sales up by 53.5% and like-for-like sales in store up by 13.5%.
But performance has improved since the end of the previous quarter (to March 28), when overall sales grew by 0.9% and like-for-like store sales fell by 4.7%, while online sales rose by 14.5%.
Beth Butterwick, chief executive Officer of Bonmarché, said, “We have made a solid start to the new financial year. Our LFL run rate shows an improvement compared to the previous quarter, despite inconsistent spring & early summer weather. We continue to make progress with the execution of our strategic initiatives. We are listening to our customers’ feedback, based on which, our plans will evolve. At this early stage the board remains confident of achieving its expectations for the year.”