Ecommerce Club Blog

15th March 2015

Adidas is reported to be extending the concept of the endless aisle, through building near field communications (NFC) into its products (footwear, apparel and sporting equipment) in the hopes of being able to extend its communication with customers through millions of new touchpoints

14th March 2015

We are living in a digitally driven business world – where it is considered unacceptable (and almost suicidal) to fall behind with digital trends and technologies.

10th March 2015

There is a peer to peer gap in the digital industry, and the Ecommerce Club has been set up to fill that gap. Our goal is to bring leading and developing brands together to share knowledge and expertise across their own ecommerce journey.

9th March 2015

The next Ecommerce Club Working Lunch, hosted by Oban Digital and supported by Summit Media, will explore the impact of tribes of behaviour on developing an ecommerce strategy.

4th March 2015

No one can deny the importance of predicting the future, or its difficulty. After all, it was Microsoft’s Steve Ballmer who predicted back in 2007 that the iPhone wasn’t likely to achieve significant market traction!

23rd February 2015

A successful ecommerce home page is one that engages its customers from the moment they see it. One way to ensure that you create a successful home page is to test improvements to page elements on ecommerce sites, following slowly emerging best practice.

17th February 2015

Numbers out from mobile commerce sales over Valentine’s Day reports sales in the US up 35 per cent over 2014. And with mobile accounting for nearly half of online traffic, it’s clear that a mobile strategy is a must have for retailers.

16th February 2015

Ecommerce is about the customer experience. Can the customer get what they want, when they want it? News that the US is one step closer to drone deliveries just means a wider set of options.

22nd January 2015

The latest figures from the British Retail Consortium (BRC) showed that retail industry fraud was up on 2014; it was reported that cyber attacks pose a critical threat to retail businesses.

22nd January 2015

Criteo launched its 2015 eCommerce Industry Outlook report, highlighting key trends expected to have a significant impact on the industry over the course of 2015.

22nd January 2015

According to the latest figures from the Chinese government, ecommerce transactions in China reached over 13 trillion yuan (US$2.1 trillion) in 2014. The ability to address China’s market may be a true differentiator of market success sooner rather than later.

11th January 2015

A new study reviews the evolution of the “phy-gital” shopper in the UK and explores the importance of combining online and in-store experience to provide effective convenience for customers.