The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: Emarsys Named as a Leader

4th December 2019

Emarsys announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms).  In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites Emarsys’ industry-focused AI marketing tools and… Read more »

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Tribes of Behaviour and Ecommerce Strategy

9th March 2015

The next Ecommerce Club Working Lunch, hosted by Oban Digital and supported by Summit Media, will explore the impact of tribes of behaviour on developing an ecommerce strategy.

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Ecommerce Club Lunch: how predicting the future helps Argos take control

4th March 2015

No one can deny the importance of predicting the future, or its difficulty. After all, it was Microsoft’s Steve Ballmer who predicted back in 2007 that the iPhone wasn’t likely to achieve significant market traction!

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Ecommerce Design – The Perfect Ecommerce Home Page?

23rd February 2015

A successful ecommerce home page is one that engages its customers from the moment they see it. One way to ensure that you create a successful home page is to test improvements to page elements on ecommerce sites, following slowly emerging best practice.

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Mcommerce continues to power ahead

17th February 2015

Numbers out from mobile commerce sales over Valentine’s Day reports sales in the US up 35 per cent over 2014. And with mobile accounting for nearly half of online traffic, it’s clear that a mobile strategy is a must have for retailers.

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Talk about multichannel – the drones are coming

16th February 2015

Ecommerce is about the customer experience. Can the customer get what they want, when they want it? News that the US is one step closer to drone deliveries just means a wider set of options.

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UK online retail fraud on the increase

22nd January 2015

The latest figures from the British Retail Consortium (BRC) showed that retail industry fraud was up on 2014; it was reported that cyber attacks pose a critical threat to retail businesses.

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Criteo reports key ecommerce trends for 2015

22nd January 2015

Criteo launched its 2015 eCommerce Industry Outlook report, highlighting key trends expected to have a significant impact on the industry over the course of 2015.

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China’s ecommerce market hits over $2 trillion

22nd January 2015

According to the latest figures from the Chinese government, ecommerce transactions in China reached over 13 trillion yuan (US$2.1 trillion) in 2014. The ability to address China’s market may be a true differentiator of market success sooner rather than later.

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Secrets of UK Phy-gital Shoppers Can Unlock the Next Wave of Growth

11th January 2015

A new study reviews the evolution of the “phy-gital” shopper in the UK and explores the importance of combining online and in-store experience to provide effective convenience for customers.

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Tesco sells BlinkBox to TalkTalk in £250m cost cutting drive

9th January 2015

Tesco has sold its BlinkBox film streaming business and Tesco Broadband to TalkTalk for an undisclosed sum. Estimates of the deal suggest a value of around £5m.

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Dynamic Video Ads for Ecommerce Drive Increased Response

6th January 2015

Idamoo says dynamic video can see 300 per cent increase in CTR over traditional video advertising and 600 per cent over Display advertising. It can even provide 200 per cent ROI increase compared to standard store conversion.

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Innovation Lab launched to drive new business ideas

17th December 2014

Visualsoft, one of the UK’s leading technology firms specialising in the design and production of eCommerce websites, launched The Innovation Lab, which aims to bring together new and exciting business and product ideas, built using its in-house resources for release to the market.

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