In the spotlight: ASOS

15th August 2019

If I tell you that ‘As Seen On Screen’ is one of the leading names in fashion retail in the world, you might say ‘huh’? But if we use the acronym ASOS, things get a bit clearer! Founded in 2000, ASOS has become one of the world’s best-known and most successful pureplay e-tailers. It is… Read more »

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Shoppers are spending more online via their mobile than on desktop

30th January 2019

In a study from Nosto, called The State of Fashion eCommerce in 2019 it found that Online fashion shoppers are now spending more money on mobile devices than desktops and that 46 per cent of online sales were made on a mobile device, versus 44 per cent that were made on desktop, with tablets making up the remainder. 

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White Paper Customer experience A strategic priority for retailers and brands

24th January 2019

Customer experience is what customers live, perceive and feel. It’s a journey, made up of many different paths. 73% of all people point to customer experience as an important factor in their purchasing decisions.

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Why You Should Adopt Personalisation Beyond Your Homepage

24th January 2019

It’s hard to imagine what it would be like to visit Amazon without immediately being presented with product recommendations based on past purchases and other items you’ve looked at, or simply put, without ecommerce personalisation.

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Get Sh*t Done Building Personas

24th January 2019

To connect with a person, you must understand a person. Though we, as marketers, seem to be constantly developing and sharing endless and copious amounts of content and messaging to our prospects and customers, the ultimate goal is to engage in meaningful person to person marketing and communication.

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The Business Case for Marketing Automation

24th January 2019

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced cost

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Frictionless Forms

24th January 2019

Getting people to trust you and give up their personal information is no easy feat.

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Boohoo has strong Christmas revenues

15th January 2019

Boohoo raised its revenue guidance after having great success over a tough Christmas period for the high street.

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How to Select a DAM

10th January 2019

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure.

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Digital Asset Management Comparison Guide

10th January 2019

If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors

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10 ways Sales Benefits from Marketing Automation

10th January 2019

Marketing automation gives sales teams not only new and expansive visibility into the buyer’s journey, but the ability to effectively engage with their hottest prospects and close more deals.

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Are consumers turning to apps in store

8th January 2019

According to a study conducted by Yes Marketing 57 per cent of consumers have used a retailer’s mobile app while in-store.

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PepsiCo and Hello Goodness launch snack delivery robots

4th January 2019

PepsiCo has partnered with Robby Technologies to debut new self-driving robots called snackbots, which will deliver a range of Hello Goodness snacks and beverages to college students at the University of the Pacific. Hello Goodness, offers better-for-you alternatives for your snack and drink options.

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