Email marketing can successfully be increased, but it’s got to be done right

30th June 2015

The latest research on email frequency optimisation suggest that marketers can send more messages without suppressing response, but not necessarily to users primary accounts.

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Personalised service is key for 2015

29th June 2015

Omnichannel personalisation is the wave of the future: multi-channel customers can mean significantly higher value than single channel, but effective service is about more than presence – it’s about convenience, relevance and timeliness. The value of a multi-channel customer is often 5 times that of a single channel customer! 60 per cent of US consumers… Read more »

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Alibaba adds 11 countries to Tmall Global

29th June 2015

According to reports, the Alibaba Group has added 11 new countries to Tmall Global, its third party retail site.

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Tesco refocusing on the customer

26th June 2015

Tesco’s UK like-for-like sales fell by 1.3 per cent in the three months to 30 May, according to its latest trading statement.

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IKEA to bridge online and offline with new collection point model

24th June 2015

IKEA is to trial a new format store in Norwich, an area where it has yet to build a presence, with an order and collection point that it says will improve the service it offers Norfolk customers.

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China’s ecommerce gold rush set to begin

22nd June 2015

In a huge turnaround for the industry, China has confirmed that from now on foreign companies will be allowed to have full ownership of ecommerce business.

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Ecommerce Club Working Lunch London: Hit or Miss Shopping – Personalisation at its best

19th June 2015

The Ecommerce Club team came together with some of the most interesting retailers currently on the scene to explore the ways in which personalisation can increase sales and marketing ROI. By collecting the right data from customers and really understanding how they behave, you can create real time targeted campaigns specific to the individual shopper,… Read more »

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The UK is the ‘most connected’ country

14th June 2015

According to Google’s Consumer Barometer, the UK is one of the most connected countries in the world.

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Global ecommerce to hit $1 trillion by 2020, led by China

12th June 2015

A joint research project by Alibaba and consultancy firm Accenture has predicted global cross-border ecommerce retail transactions are expected to hit US$994 billion by 2020, with China’s ecommerce market to grow ten-fold.

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Shoe Zone ecommerce thrives while sales and profit fall

12th June 2015

Shoe Zone has seen a fall in its first half sales and profit after the value footwear retailer closed some of its loss-making stores.

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Ted Baker reports online sales up nearly 47 per cent

12th June 2015

Fashion retailer Ted Baker announced interim results with a 24.3 per cent increasing in Group revenue, driven by increased online sales of 46.9 per cent.

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Bonmarche to focus on ecommerce conversion as profits grow

12th June 2015

Bonmarche has announced encouraging annual profit growth, and revealed it is making a number of investments in its ecommerce and digital customer experience offer.

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