Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

12th September 2019

Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »

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Marketing success challenged by poor content

5th August 2015

According to the latest report released by the US based Chief Marketing Officer (CMO) Council, Lead Flow that Helps you Grow, only 12 per cent of marketers believe they have content marketing that strategically targets the right audiences with relevant and persuasive content.

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Halfords to test ecommerce trends with Mirakl

4th August 2015

Halfords, Britain’s biggest bike retailer, has launched its Marketplace service in order to test ecommerce trends and understand how to accelerate its online presence. The company has plans to stock up to 40,000 stock keeping units (SKU’s).

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Goinstore closes the gap between on and offline commerce

3rd August 2015

Dawsons Music has become the first retailer to use new wearable technology that allows customers browsing online from the comfort of their own home to be taken “in-store”, in real-time, via smart glasses worn by sales staff

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Pure play ecommerce taking the lead

31st July 2015

The latest research from Mintel suggests that by 2020 store-based retailers will account for 48 per cent of all online sales, down from 51 per cent in 2014, as pure play ecommerce takes the lead. Growth in total online sales slowed to 13.2 per cent in 2014 following surprisingly strong growth of 15.3 per cent… Read more »

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Bonmarche reports rise in online sales as instore stalls

30th July 2015

Bonmarché reported a 11.4 per cent rise in online sales in the quarter to June 27, and an overall 3.8 per cent rise in total sales during the period.

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Omnichannel boosts revenues for Pets at Home

29th July 2015

The multichannel pet food and accessories specialist reported that omnichannel services, such as click and collect, helped to drive like-for-like sales growth of 1.7 per cent in Q1 2016, compared to the same quarter last year.

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Retailers missing out on customer data insight

27th July 2015

Despite a growing understanding that customer insight can have a direct impact on the bottom line, many retailers fail to access what’s available. This is because as few as 1 in 3 retailers have an information manager.

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Smart wearables use is evolving

27th July 2015

In its latest research, Wearables May 15, UK digital research specialist Clicked has identified an evolution in the use of smart watches.

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Smartwatches vulnerable to cyber attack

23rd July 2015

Research from HP Fortify has found that 100 per cent of tested smartwatches exhibit security flaws, raising concerns about their use in a number of different areas, including ecommerce.

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Unilever partners with Alibaba to target Chinese market

20th July 2015

Chinese ecommerce company Alibaba Group Holdings Ltd has signed a strategic partnership agreement with Unilever NV to help the consumer products group reach more Chinese shoppers.

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China’s search giant falters, as Baidu’s market share falls

18th July 2015

Chinese search giant Baidu saw its global market share fall to 7.5 per cent in June 2015, according to the latest research. The findings, from China Internet watch, indicate that Google still ranked the top by Global market share of 70.8 per cent- an increase of 2.26 per cent from the previous month. Baidu was… Read more »

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Amazon Prime Day beats Black Friday record but customer complaints soar

17th July 2015

Amazon said its Prime Day promotion, a day of discounts open only to members of its Prime subscription scheme, beat Black Friday 2014 – which till this week was its biggest-ever selling day. Customers seemed less happy, with complaints about the service soaring over the day.

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