Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

12th September 2019

Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »

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Eddystone breathes new life into beacons

25th August 2015

Alphabet (nee Google) unveiled a new developer initiative called Eddystone in July 2015, a software platform for Bluetooth beacons that demonstrates the potential for a shift change connecting beacons to the Internet of Things.

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‘Out of stock’ leads to ecommerce loss

22nd August 2015

The cost and significance of out-of-stock items has risen up the agenda again. A critical supply chain issue, the majority of consumers who find an item out of stock either go elsewhere or fail to buy at all.

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IAB warns retailers on data privacy

22nd August 2015

The IAB has called for consumers to be better informed and more in control of how their personal data is used as the world becomes ever more closely connected to the internet.

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Blurred lines in retail boosts economy by £2.3bn

20th August 2015

Pop-up shops, used by online and offline retailers alike to explore the potential of the high street market, are now worth £2.3 billion a year to the UK economy, a new study suggests.

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ONS reports ecommerce sales up 13% in July 2015

20th August 2015

Ecommerce sales grew by 13 per cent in July, compared to the same time last year, the Office for National Statistics has estimated.

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IMRG reports July ecommerce up 12%, mobile up 42%

18th August 2015

The latest figures from the IMRG Capgemini e-Retail Sales Index says that UK online retail sales were up 12 per cent year-on-year in July 2015. Smartphone access continued to dominate, with sales made via a mobile device, either a smartphone or tablet, seeing 42 per cent annual growth.

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Coca Cola trials Norwegian beacons

16th August 2015

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, using VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons.

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Google: it’s as simple as ABC

11th August 2015

Alphabet is the new name of Google’s umbrella company, under a corporate restructuring announced on 10th August 2015.

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Working Lunch Report: is content key to effective commerce?

7th August 2015

The Ecommerce Club’s latest Working Lunch London, hosted by Demandware, took at look at the role of content in effective ecommerce. Content can play a vital role in providing a unified customer experience, leveraging customers as a single set, no matter where or how they interact with the brand.

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Mobile interest access reaches saturation point: ONS

6th August 2015

Mobile internet access has exploded, with the latest report from the ONS Internet Access – Households and Individuals 2015 stating that nearly all (96 per cent) of British adults aged 16-24 browse ‘on-the-go’.

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$50m funding for Amazon rival

6th August 2015

High end consumer electronics retailer, Enjoy Technology has raised $50 million in a funding round led by Highland Capital, bringing funds raised to $80 million so far.

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Ecommerce Club Working Lunch Manchester: Speed is of the essence!

5th August 2015

The recent Ecommerce Club Working Lunch Manchester, hosted by UKFast, explored the vital importance of speed for effective ecommerce – and we heard some extraordinary figures regarding connections between speed and traffic from UKFast’s managing director, Jonathan Bowers. Twenty per cent of audiences demand speed as a primary requirement when visiting a site. It’s a… Read more »

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