Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

12th September 2019

Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »

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Working Lunch Report: The Evolution of Ecommerce: Google Shopping and Buy Buttons

2nd September 2015

The Ecommerce Club’s latest Working Lunch London, hosted by Net Media Planet, took at look at how ecommerce is evolving. There are massive changes taking place in the way in which customers may be able to buy, and it’s the goal for marketers to understand where those changes are taking place and what advantages and disadvantages those change can provide.

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IAB announces ‘definitive’ time online

2nd September 2015

IAB & UKOM have published a “definitive” analysis of the time people send online – 2hrs 51 mins a day – with over half (56 per cent) spent on mobiles and tablets.

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Will UK ecommerce hit £1bn on Black Friday?

2nd September 2015

Following the impact of Black Friday 2014 and the surge in sales it caused for the UK’s online retailers, global digital commerce consultancy Salmon has predicted that Black Friday 2015 (27 November) will lead to the UK’s first £1 billion online shopping day.

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Ecommerce future for Poundland?

2nd September 2015

UK retailer Poundland has finally launched an ecommerce site, offering all goods for sale for only a pound, but requiring a £4 delivery fee (free for orders over £50).

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Hungryhouse: a beacon for Carnival goers

2nd September 2015

hungryhouse.co.uk put its beacon technology into action for the first time – at London’s Notting Hill Carnival.

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Google rebrands as Google

1st September 2015

Google has taken on a new identify, rebranding and launching a new logo that is intended to show a closer identification with the changing modern world, changing from a serif to a san serif font.

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UK shoppers spend nearly £600 a month online

1st September 2015

The average UK online shopper spends £559 a month via the internet – more than £6,000 a year in total, according to a new study.

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Saltrock goes international with ecommerce

28th August 2015

North Devon based surfing retailer Saltrock has launch a new site for a cross channel audience, ahead of plans for its international expansion.

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Social media drives profits at Jimmy Choo

28th August 2015

Jimmy Choo reported half year results with news that its digital marketing strategy came to the fore in a half-year that saw sales and profits rise. Looking ahead, the luxury shoe brand is now working to roll out omnichannel services and technology across its global business.

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Marketers still need to make the most of email: report

28th August 2015

Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).

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UK contactless transactions quadruple in 12 months: Mastercard

26th August 2015

Despite concerns that the UK mass market wasn’t ready for contactless payments, UK credit and debit providers have released data showing that shoppers have embraced the technology.

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Has mcommerce plateaued? Report

26th August 2015

The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to the latest research.

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