Ecommerce Club Blog

24th October 2019

Research by real-time personalisation platform Fresh Relevance shows the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so.  The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites,… Read more »

22nd October 2019

The ‘2019 Customer Experience Report’ released by service design consultancy Engine, show that UK consumers have missed out on an estimated £5.2bn worth of refunds over the last year alone because returns or cancellation processes are simply not easy enough. Read more at Netimperative  

15th October 2019

As a merchant, you know that your customers want to talk with you where they are, how they want, when they want. There’s no way around meeting your customers’ needs as they expect to be met if you want to reach the top. A flawless customer experience is a must-have for merchants, and a large… Read more »

15th October 2019

Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers.  As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their… Read more »

10th October 2019

An increasingly competitive US retail market and reports of store closures demonstrate how tricky it can be to adapt to the evolution of global ecommerce. To survive, savvy retailers need a seamless cross-channel experience – creating an inspiring, fun and authentic experience across the entire customer journey. Read more at Klarna 

10th October 2019

Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers.  As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their… Read more »

10th October 2019

With Shopify and Shopify Plus gaining increased market share worldwide, many businesses using the platform are now encountering issues around integrating Shopify Plus to their back end systems. As an official Shopify Plus Technology Partner, VL OMNI has the direct experience in working with and integrating the Plus platform for a growing number of merchants.… Read more »

10th October 2019

Shopping—both the ways in which we go about it and the experiences we encounter in the process—has become more complex, competitive, and personal. As a result, ecommerce and brick-and-mortar retailers have to constantly bear in mind some basic retail principles: be available where your customers want to make their purchase, sell the products they want… Read more »

9th October 2019

Yext’s latest food for thought evening was all about questions – not just asking them, but analysing how the way we ask them, and the platforms we ask them on, is changing the way we live, the world we live in and even who we think we are. Read more at The Drum

4th October 2019

Many retailers are aim to give shoppers the experience that they want H&M sales are much stronger as it brings online and in-store closer together through a multichannel in-store experience while Ted Baker are looking to improve their omnichannel model in search of a return to growth. Read more at Internet retailing  

4th October 2019

Yes Marketing study finds brands sent 25 percent more Cyber Monday emails year-over-year. DALLAS, Oct. 8, 2019 /PRNewswire/ — Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event’s status as a powerhouse for driving purchases during the holiday season.… Read more »

1st October 2019

Better ratings not only help app store performance, but they can also lead to major improvements in search and mobile marketing. As app developers get to grips with new rating systems at Google and Apple, they may be heartened to know the effort to improve scores is well worth it. Read more at Mobile Marketing… Read more »