In the spotlight: ASOS

15th August 2019

If I tell you that ‘As Seen On Screen’ is one of the leading names in fashion retail in the world, you might say ‘huh’? But if we use the acronym ASOS, things get a bit clearer! Founded in 2000, ASOS has become one of the world’s best-known and most successful pureplay e-tailers. It is… Read more »

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Amazon closes all its popup stores

7th March 2019

After five years of experimenting with physical retail stores, Amazon will be closing all 87 pop-up locations. Amazon had previously installed its pop-up shops in Whole Foods, Kohl’s and shopping malls they say that after much review, they came to the decision to discontinue the pop-up kiosk program and are instead expanding Amazon Books and… Read more »

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A Better Retargeting Strategy: Best Uses of Different Push Notifications

22nd February 2019

The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their device first thing in the morning, it’s easy to see why people have become accustomed to instant gratification.

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Scotch & Soda boosts ROI with personalised ads

21st February 2019

Since employing the personalised advertising from Conversant, the Dutch retailer has seen sales increase by 26% and the lifetime value of customers rise by 23%.

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Top Retailers on New Trends in Digital CX

21st February 2019

Learn how brands are ramping up their digital customer experience (CX), with an inside look at the significant bottlenecks hindering brands’ ability to deliver a differentiated digital CX throughout the customer journey. And, how to effectively overcome these barriers.

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5 Ways to Turn One-Time Valentine’s Day Shoppers into Loyal Customers

21st February 2019

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers.

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Google’s European monopoly – and what it means for your organic search strategy

19th February 2019

I recently read a blog post which, with its series of graphs, vividly shows how Google dominates the search market – to the extent that the post’s author Rand Fishkin concluded that, in Europe, nothing less than a monopolistic situation exists.

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Sumup Acquires Shoplo

12th February 2019

The Mobile payments firm SumUp has agreed to acquire Shoplo the Warsaw-based ‘multichannel’ eCommerce platform, with the aim of simplifying eCommerce for merchants.

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Sumup Acquires Shoplo

12th February 2019

The Mobile payments firm SumUp has agreed to acquire Shoplo the Warsaw-based ‘multichannel’ eCommerce platform, with the aim of simplifying eCommerce for merchants.

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Referral success in the Fashion Sector

7th February 2019

Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme.

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Online fashion retail giant Sateen multiplied its ROI six-fold, thanks to Segmentify’s Personalised Push Notifications.

7th February 2019

We were in search of a third party solution that would contribute more to our revenue than it costed us. We are now using personalised product recommendations and push notifications.

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How Voice Search Changes Everything

7th February 2019

Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade. Siri co-creator Adam Cheyer

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H&M sees online growth as it integrates ecommerce even more in its stores

31st January 2019

H&M reported a 22% rise in online sales after twelve months where they moved to futureproof their business and to further integrate store and online sales across all of its markets.

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