Ecommerce Club Blog

1st August 2019

The Retail Rebels is a weekly podcast unpacking the latest trends and strategies in retail. Each week will cover a different topic about the retail industry’s future and the impact of staying stagnant in the old ways. Read more at OmniCX

1st August 2019

A comparison of the contrasting promotion strategies of Debenhams and Boohoo. If you scan through news articles about retail in 2017 and 2018, you’ll see the theme ‘slowdown’ more than anything else. We all know that retail has been going through a rough patch in the last few years, with over 7,500 store closures in… Read more »

25th July 2019

Retail sales have fallen for the third month in a row, however online sales have shown a recovery, according to the latest figures from the CBI.  The business organisation took a survey of 93 firms, including 46 retailers, for its latest CBI Distributive Trades Survey and it found that sales volumes fell in the year… Read more »

19th July 2019

ITV and the BBC have now officially announced Britbox, the joint venture which is a streaming platform designed to help the brands compete with the likes of Netflix and Amazon Prime. The new service will cost £5.99 a month in HD and stream across multiple screens and devices. The platform will show existing BBC and… Read more »

18th July 2019

Customer reviews have become a core part of the fashion shopping journey. Indeed, they help answer shoppers questions on the quality, fit, and style of individual items, and they give a sense of the level of service of customer can expect from the brand. So to find out how reviews are changing the fashion industry,… Read more »

18th July 2019

The Smart Marketers Guide to Finding and Using Customer Insights How to build relationships with your customers to find out what they care about. From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behaviour and customer sentiment… Read more »

18th July 2019

With so much focus on social media marketing, email marketing can often be overlooked by retail and ecommerce businesses. But email marketing is often the most effective channel, with carefully segmented behavioural emails taking engagement and customer response to the next level. We’ll take a look at how retail businesses can use customer data to… Read more »

17th July 2019

Cargo the in-car commerce provider for Uber, has launched the new Cargo Store app, which lets riders make purchases mid-ride, while also earning 10 per cent Uber cash back for each transaction. Passengers can use this 10 per cent cash back credit on future Uber rides or Cargo purchases. Drivers will be able to benefit… Read more »

12th July 2019

Hobbycraft will open more, smaller, stores in it’s strategy to grow online sales and multichannel services. The crafts superstore business, which ranked Top100 in IRUK Top500 research, have said that total revenue reached £177.7m in the year to February 17, a rise of 5.4% compared to the previous year. Online sales was up by 22.7%.… Read more »

12th July 2019

Gen Z rank things like style and product quality over ethical concerns like environmental impact, according to new research. In research by UNiDAYS the views of 17,500 verified students and found that in 11 of the 12 industries, ethical considerations did not place in the top three most important considerations. Generation Z is composed of… Read more »

4th July 2019

Is AI changing the face of online shopping? Will the introduction of hyperloop technology help solve the distribution needs of the future? Are we close to seeing the ‘Uberfication’ of the checkout process? Dynamic new brands and iconic retailers are transforming how we shop through innovative tech, constantly-evolving media and compelling storytelling. Their key to… Read more »

4th July 2019

DIY consumers are online, but are you speaking their digital language? DIY retailers are facing challenging times as total sales in the industry continue to fall by an astounding 40% year-on-year across the UK. With a fifth of all retail spending taking place online, it’s clear that DIY retailers must enhance their digital strategies to… Read more »