Ceder’s launch, It’s Anything But Dry’ campaign, for January including a weekly Instagram challenge

10th January 2022

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »

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Bambuser acquires Relatable for $24m

18th May 2021

The live shopping platform Bambuser have acquired global marketing technology company Relatable for $24m (£16.90m).  Bambuser is combining social commerce, livestreaming and influencer marketing to make it easier for brands and retailers to execute measurable, scalable and effective campaigns. Already both Relatable and Bambuser have partnered with hundreds of brands from around the world, including shared… Read more »

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Breaking the US Webinar report

17th May 2021

I attended the “Breaking the US Webinar” on Wednesday, 12th May and wanted to write up my thoughts on what was learnt. If you would like to listen in to judge for yourself then the YouTube recording is available here.  The theme of the discussion was about expanding your ecommerce sales in the US. You… Read more »

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Instagram launches Community Content

12th May 2021

The latest Instagram feature for businesses, Community Content, has launched in the UK.  Businesses can now add posts created by fans of its brand onto their product pages, which in turn will help users feel confident in making a purchase by showing them the style, fit, and quality of a product in real-life or on… Read more »

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Free webinar: Driving Revenue through Subscription

7th May 2021

Thu, May 20, 2021 10:00AM – 11:00BST Learn how to plan, develop and implement an eCommerce subscription model to drive up your retention and repeat business rates As more and more shopping activity migrates online, and customers become more aware of the benefits and convenience of subscribing for regular or repeat purchases, incorporating a subscription… Read more »

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SURVEY: THE FUTURE OF EVENTS  

7th May 2021

Helping shape the future of the events industry in 2021 and beyond, give the events industry a helping hand in grasping how Covid19 will change the landscape for events large and small going forward. Avalara The Future of Event Survey 

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Amazon posts record Sales in sales for the third quarter

5th May 2021

Amazon Reported on Thursday record sales and profits for the third quarter, the Retail giant has experience a surge in demand for online shopping during the pandemic. Amazon shares rose 2 percent in after-hours trading, but then slumped 1 percent as the company forecast $4 billion in COVID-19 related costs for the current quarter, potentially… Read more »

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SURVEY: THE FUTURE OF EVENTS

5th May 2021

Amazon Reported on Thursday record sales and profits for the third quarter, the Retail giant has experience a surge in demand for online shopping during the pandemic. Amazon shares rose 2 percent in after-hours trading, but then slumped 1 percent as the company forecast $4 billion in COVID-19 related costs for the current quarter, potentially… Read more »

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Google can’t stop rip-off ads

3rd May 2021

Google has not been able to stop “shyster” websites advertising on its search engine, even though they promised to fix the problem. So the adverts for unofficial services selling government documents such as travel permits and driving licences are still appearing and go against Google’s own rules. When looked for the BBC found third-party sellers… Read more »

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Netflix viewer numbers falls as the end of lockdown nears

27th April 2021

Netlfix has seen its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago. Shares have dropped by 11% after subscriptions grew by a weaker than expected four million at the start of this year following a record 2020.  Netflix blamed the “big COVID-19… Read more »

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Ecommerce Virtual Summit

22nd April 2021

As the pandemic drove people indoors, shoppers across the globe turned their attention online. The past 12 months have seen an explosion of consumer spending through digital commerce but this hasn’t been without its challenges for retailers. Post-Brexit Customs changes, in tandem with the new UK & EU ecommerce VAT reforms have made a once-easy… Read more »

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Surprising Social Media Statistics – the 2021 Edition

22nd April 2021

Social media has come a long way in its short 20-year history. Many thought it might just be a fad, but while many sites have come and gone, the concept of social media remains strong and has become part of the fabric of our global society. Read more at Broadband Search 

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Vlog: 5 Tips to Minimalise Cart Abandonment

22nd April 2021

Around two thirds of shoppers visiting your website will look at your products even add them to the basket but leave without making a purchase, our experts will show us ways to entice these shoppers to complete their purchase. From creating fresh timely email triggers to make it easy to purchase with targeted messages based… Read more »

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