Ecommerce Club Blog

8th March 2022

Definitive blueprint for retailers to deliver effective D2C strategies The ultimate blueprint to delivering an effective D2C strategy: The whitepaper looks at what the future holds for ecommerce businesses and D2C brands, and features unique insights from leading ecommerce experts on how to overcome pandemic-related challenges, nurture customer loyalty and create personalised experiences at scale.… Read more »

8th March 2022

TFN in collaboration with The Ecommerce Club and partnership with The Commerce Team and Better Commerce, had a great ecommerce masterclass focusing on the how, and why, of replatforming. If you were not able to make the webinar, here are some links for you to enjoy it in your own time. YouTube Podcast

24th February 2022

Changing your eCommerce Platform can be a daunting prospect, but in this detailed whitepaper we provide an in-depth, impartial and practical view of the main things to consider when planning, managing and executing a website re-platforming project. We explore the motivators of changing your platform, evaluating the commercial models that platforms offer, and how to… Read more »

24th February 2022

Moving to BetterCommerce from Magento their data is no longer stuck in silos and they experienced 61% increase in orders, 152% increase in page views and strong expansion internationally. Forever Unique is a women’s fashion brand selling online to customers worldwide and was looking to migrate from Magento and Prima to a modern ecommerce platform.… Read more »

22nd February 2022

Heinz Beanz are continuing their support for the campaign against child hunger in the UK with an interactive out of home campaign using Ocean Outdoor’s LookOut technology to show how hard it is for children to focus when they go to school hungry. The campaign launched yesterday and runs for seven days across nine interactive digital… Read more »

22nd February 2022

Apps that deliver groceries within minutes are currently facing a backlash from city authorities over how they operate. Last week, Amsterdam and Rotterdam banned the opening of any new “dark stores” – distribution hubs for on-demand groceries – following complaints they cause disruption and New York City Council’s Gale Brewer has said the apps are… Read more »

7th February 2022

How does merchandising differ between eCommerce and traditional retail? In a broad sense, merchandising describes a variety of practices that relate to promoting and selling goods. It covers a range of activities like displaying products, creating signage, marketing or advertising to customers, offering seasonal promotions, and more. In a traditional retail environment, visual merchandising focuses… Read more »

6th February 2022

Sending “genuinely threatening” or “knowingly false” messages are among new criminal offences being added to proposed online safety laws. If passed, the government’s online safety bill could see social networks fined 10% of their global turnover if they fail to remove harmful content. Read more at BBC  

5th February 2022

Meta has announced a new feature to allow a more personal space for people’s avatars in virtual-reality worlds. The metaverse is still at concept stage but the latest attempts to create virtual worlds are already facing an age-old problem of harassment, one woman likened her own traumatic experience in VR to sexual abuse. Read more… Read more »

1st February 2022

Pinterest have launched their Try On for Home Decor, a new way for their users to shop for home decor inspiration they find on Pinterest using augmented reality. It enables them to virtually place items from retailers like Crate & Barrel, CB2, Macy’s, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens… Read more »

10th January 2022

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »

10th January 2022

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »