Ecommerce Club Blog

29th April 2022

Twitter, which this week agreed to be bought by billionaire Elon Musk, has said its user numbers grew much faster than expected in the past year. Advertising revenue has also been rising, but by less than was forecast. Some observers have questioned Mr Musk’s commercial judgement in buying Twitter, a platform that despite its high… Read more »

28th April 2022

Digital now dominates the UK ad market, with three in every four pounds now going to online formats.New research by AA/WARC shows that the UK ad sector grossed a record £31.9bn in 2021, up 34.3 percent year-on-year. partly due to inflationary pressures on the cost of advertising but also a higher than expected growth in… Read more »

20th April 2022

The Cannes Lérins Agglomération has launched contactless EMV (cEMV) ticketing on the Palm Bus network in Cannes, France. in collaboration with Palm Bus, Kuba, La Banque Postale, and Littlepay, which provides a payments infrastructure for transport and mobility operators.  Passengers across the network of over 200 buses will be able to pay for trips with a Visa… Read more »

18th April 2022

Downing Street and Foreign Office computer systems have been suspected to have been infected with spyware, according to a Canadian investigative group. The Citizen Lab says it informed officials that suspected Pegasus spyware was discovered in 2020 and 2021, with the Downing Street incident linked to operators in the UAE. Read more at BBC  

16th April 2022

The Board of Twitter board has armed itself against a possible hostile takeoverthe  a day after billionaire Elon Musk made a $43bn (£33bn) offer to buy the platform. It has adopted what is known as a “limited-duration shareholder rights plan”, also known as a “poison pill”. The move will prevent anyone from having more than… Read more »

4th April 2022

BetterCommerce, an API first headless and composable ecommerce platform, today announced a strategic partnership with LAB Group, a leading digital agency with multi-disciplinary expertise across technology, marketing, data-led human insights, communications, and creativity. The partnership will support BetterCommerce customers by working with a leading agency whose expertise is in large scale digital transformation across multiple… Read more »

4th April 2022

LONDON, April 4, 2022 /PRNewswire/ — BetterCommerce, an API first headless and composable ecommerce platform, today announced a strategic partnership with LAB Group, a leading digital agency with multi-disciplinary expertise across technology, marketing, data-led human insights, communications, and creativity. The partnership will support BetterCommerce customers by working with a leading agency whose expertise is in large scale digital… Read more »

29th March 2022

WHSmith is trialling fast delivery of work-from-home products from printer ink and cables to gifts in a partnership with Deliveroo.  From 29th March, shoppers in Reading can order from a range of 600 WHSmith products for delivery in as little as 20 minutes. The Deliveroo service is planning to extend to a further nine high… Read more »

25th March 2022

Sustainable clothing firm Pangaia has partnered with Snapchat to launch a Virtual Try On (VTO) augmented reality (AR) campaign for its Grape Leather Sneaker range. Via the AR experience, Snapchatters will able to try on the brand’s Grape Leather Sneaker and swipe through the colours in the range to see what suits them best. Once… Read more »

8th March 2022

Changing your eCommerce Platform can be a daunting prospect, but in this detailed whitepaper we provide an in-depth, impartial and practical view of the main things to consider when planning, managing and executing a website replatforming project. We explore the motivators of changing your platform, evaluating the commercial models that platforms offer, and how to… Read more »

8th March 2022

Moving to BetterCommerce from Magento, Forever Unique found their data is no longer stuck in silos and they experienced 61% increase in orders, 152% increase in page views and strong expansion internationally. Forever Unique is a women’s fashion brand selling online to customers worldwide and was looking to migrate from Magento and Prima to a… Read more »

8th March 2022

UK’s leading fragrance business with 200+ stores and 4 sales channels went from an already strong position to growing 500% in 3 years after changing to better commerce. The Fragrance Shop has over 200+ stores across the UK, 130 fragrance brands and 4 sales channels. By choosing BetterCommerce as their platform, they have driven exponential… Read more »