What’s Your 2021 Business Strategy?

22nd October 2020

SmartFreight can be used as an effective tool to plug into your platform for things such as automatic consignment from your shopping cart, as well as seamless invoice reconciliation – just to name a few! We specialise in simplifying the supply chain, especially in the area of integration complemented by our Enterprise level shipping platform.… Read more »

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How has the beauty industry pivoted during the coronavirus pandemic?

21st July 2020

In recent months the beauty industry has had to focus on bringing products to life digitally and through virtual experiences as they navigate a world where in-store ‘testers’ will be a thing of the past. During lockdown, we’ve seen brand leaders innovate to capitalise on sales online. For example, Bobbi Brown and Lancome have introduced… Read more »

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The Original Factory Shop trials home delivery service

21st July 2020

The Original Factory Shop is piloting a home delivery service for customers who spend a minimum of £15 across its gardening, outdoor, toys, homeware and electrical ranges.  Open to customers living within a ten mile radius of a store, the service is free for customers spending over £35 while those spending less pay a small fee. It will initially… Read more »

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Google launches video shopping app

17th July 2020

Google, have launched a video shopping platform which will let users discover, review, and buy products all in one place. On the Shoploop platform, all videos are shorter than 90 seconds, providing a way for users to quickly review products and help out those who may be interested in possibly buying certain items. Read more… Read more »

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A day in the life of… Saradha Sethuraman, Ecommerce Business Director at OMG Transact

17th July 2020

In today’s ‘Day in the Life’, we catch up with Saradha Sethuraman to talk about her role in-depth, as well as to find out how OMG Transact – a consultancy focused on improving ecommerce sales performance – has weathered the impact of Covid-19. Read more at Econsultancy 

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Large Twitter accounts hacked in Bitcoin scam

16th July 2020

Billionaires Elon Musk, Jeff Bezos and Bill Gates are among many top US figures targeted by hackers on Twitter in an apparent Bitcoin scam. The official accounts of Barack Obama, Joe Biden and Kanye West also requested donations in the cryptocurrency. Twitter said it was a “co-ordinated” attack targeting its employees “with access to internal… Read more »

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Amazon warns Alexa Echo Buds earphones may cause an overheating safety risk

15th July 2020

Amazon warns Alexa Echo Buds earphones may cause an overheating safety risk Amazon has issued a warning that its wireless earphones may be at risk of overheating and is urging customers to update their software, to make them safe. Customers were sent an email on Wednesday, saying in “very rare cases” Echo Buds could overheat… Read more »

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ASOS grows sales by 10%

15th July 2020

ASOS grew its group sales by 10% to £1.01 billion in the four months to 30 June as it benefited from increased demand from customers and more warehouse capacity. The online fashion retailer also saw its active customer base rise by 16% to 23 million due to particularly strong growth overseas. While sales in the UK were down 1% in the period, international… Read more »

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Online art market continues to soar

13th July 2020

Demand for buying art online continues to soar, as online art marketplace, Artfinder, records its best sales quarter in its seven year history, with 120% sales growth on 2019. The annual Hiscox online art trade report, published this week, confirms the market has been forced to adapt quickly and shift its focus online, with Sotheby’s… Read more »

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Starbucks suspends social media ads

28th June 2020

Starbucks has announced it will suspend advertising on some social media platforms in response to hate speech. Starbucks joins global brands including Coca-Cola, Diageo and Unilever which have recently removed advertising from social platforms.  Read more at BBC  

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Instagram opens Instagram Shopping to more creators and small businesses

25th June 2020

Instagram will expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on the platform. Noting that creators and small businesses are an important part of its community. Read more at Mobile Marketing Magazine 

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Burger King partners TikTok for Dance Challenge

23rd June 2020

Burger King is partnering with TikTok for a new campaign that lets customers order their burgers through the medium of dance.  Burger King visitors can order the Whopper for only $1 through dance ordering only. The brand has tapped TikTok stars to create a dance ordering tutorial utilising a custom mashup track. Read more at… Read more »

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Webinar recording available for eCommerce in Difficult Times

19th June 2020

Here’s the recording from yesterday’s webinar In case you missed it and would like to tune in here. There were just over 100 people on the webinar with lots of questions, so sorry if we didn’t get to answer everything but we will organise some follow up content.   We would like to say a… Read more »

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