Ecommerce Club Blog

12th March 2020

“The most valuable resource of your e-commerce store is the data in your Shopify Plus database. Strangely, many e-commerce companies don’t leverage the data they have, such as purchase data and website behaviours, for their marketing efforts. This whitepaper looks at the following: ▸ How AI and automation are shaping the future of marketing. ▸… Read more »

3rd March 2020

Mobile network operator 02 have announced plans to reduce carbon emissions across its business to become a Net Zero business by 2025, building on a journey they started in 2008. Read more at Mobile Marketing

27th February 2020

Ever wanted to ask your customers exactly what would stop them from shopping around? Now that the classic motivators of loyalty are long-gone, it can seem like a difficult question to answer. That’s why LoyaltyLion asked thousands of consumers what drives their loyalty. Download LoyaltyLion’s latest report, Loyalty: Up close and personal, to find out the… Read more »

27th February 2020

Shopify Plus is the answer for high-end brands, It’s the reason those who are serious about e-commerce, are going global – and in record time.  We want to show you how.  Read this e-book taking you through global accessories brand, Skinnydip’s, full Shopify Plus journey. Read more at We Make Websites 

27th February 2020

The number one goal for every business is to increase customer lifetime value. The best way to get there is by growing the number of loyal customers – ideally without sacrificing margins. Loyal customers are your most valuable asset: their love of the brand makes them spend more with you, resulting in brand advocates who… Read more »

27th February 2020

Hearing about Headless more and more amongst e-comm conversation? Let’s take a look at what it means, why it’s come about, and the sort of merchants it might suit. What is Headless Commerce? An e-commerce website is generally made up of the part a customer sees (the “front end” or “head”) and what the business… Read more »

27th February 2020

  Bolt announces integration with Google maps for its ride-hailing service. Users of Googles journey planner function in Google maps will now be offered Bolt rides within the services tab Read more at Mobile Marketing Magazine

27th February 2020

Legacy systems weren’t built to scale to today’s customers. With the rise of digital marketplaces like Amazon, fulfilment has grown more complex. Where there used to be only two ways to fulfil products (ship from warehouse, buy in store) there are now dozens. This includes popular delivery strategies like Click and Collect and Ship from… Read more »

27th February 2020

Retailer hopes of a continuation of the strong Christmas sales growth to follow into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.  The findings are from the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers.… Read more »

13th February 2020

A battle plan to help you maximise the return on your Click and Collect program. Up to 75% of consumers who collect an order in-store will buy another item. But only if they have a good experience. Unfortunately, almost 20% of consumers experience problems when ordering online and picking up at the store. How can… Read more »

13th February 2020

This week we are interviewing Colin Neil the CEO Vice President of Adyen. Adyen is a payment processor that processes billions of dollars of online payments around the world. So with the focus on ecommerce, we want to talk about the potential friction points in the checkout. https://ecommercestories.podbean.com

6th February 2020

Spotify have published their financial results, for the last quarter of 2019, as they look to expand beyond music to boost profits by royalty payments. The music streaming service ended 2019 with 271 million monthly active users with 124 million of those active users being premium subscribers. The streaming service talked up its podcasts push,… Read more »