Ecommerce Club Blog

18th July 2019

The Smart Marketers Guide to Finding and Using Customer Insights How to build relationships with your customers to find out what they care about. From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behaviour and customer sentiment… Read more »

18th July 2019

With so much focus on social media marketing, email marketing can often be overlooked by retail and ecommerce businesses. But email marketing is often the most effective channel, with carefully segmented behavioural emails taking engagement and customer response to the next level. We’ll take a look at how retail businesses can use customer data to… Read more »

17th July 2019

Cargo the in-car commerce provider for Uber, has launched the new Cargo Store app, which lets riders make purchases mid-ride, while also earning 10 per cent Uber cash back for each transaction. Passengers can use this 10 per cent cash back credit on future Uber rides or Cargo purchases. Drivers will be able to benefit… Read more »

12th July 2019

Hobbycraft will open more, smaller, stores in it’s strategy to grow online sales and multichannel services. The crafts superstore business, which ranked Top100 in IRUK Top500 research, have said that total revenue reached £177.7m in the year to February 17, a rise of 5.4% compared to the previous year. Online sales was up by 22.7%.… Read more »

12th July 2019

Gen Z rank things like style and product quality over ethical concerns like environmental impact, according to new research. In research by UNiDAYS the views of 17,500 verified students and found that in 11 of the 12 industries, ethical considerations did not place in the top three most important considerations. Generation Z is composed of… Read more »

4th July 2019

Is AI changing the face of online shopping? Will the introduction of hyperloop technology help solve the distribution needs of the future? Are we close to seeing the ‘Uberfication’ of the checkout process? Dynamic new brands and iconic retailers are transforming how we shop through innovative tech, constantly-evolving media and compelling storytelling. Their key to… Read more »

4th July 2019

DIY consumers are online, but are you speaking their digital language? DIY retailers are facing challenging times as total sales in the industry continue to fall by an astounding 40% year-on-year across the UK. With a fifth of all retail spending taking place online, it’s clear that DIY retailers must enhance their digital strategies to… Read more »

4th July 2019

How to Make Your Business More Customer-Centric Ratings and Reviews are essential for businesses who wish to create trust and loyalty amongst their target market. Download this guide by TrustPilot to better understand how ratings and reviews help you with: Building trust with potential customers Developing brand reputation Accelerating your digital investment Improving your customer… Read more »

4th July 2019

Robert Dyas has joined in partnership with customer experience platform Narvar that will allow the homeware retailer to improve its customer experience after the buy button by providing consistent and branded communications. Read more at Netimperative

4th July 2019

How smart marketers use CGC to influence omnichannel shoppers. Every day, people write ratings and reviews, post pictures, and give their unfiltered opinions about products and brands. And every day, consumers engage with product reviews and other types of consumer-generated content (CGC) to decide what to buy. But people aren’t just engaging with CGC while… Read more »

4th July 2019

Today, most business transactions are conducted online, so getting a detailed analysis of your e-commerce website is one of the best ways to gain some competitive advantage. With demand forecasting, your ecommerce site will be ready to answer any new challenges quickly and effectively.   The definition of demand forecasting By definition, demand forecasting is:… Read more »

2nd July 2019

The Retail Industry Leaders Association (RILA), which includes Walmart, Target and Best Buy, have written a 10-page letter to the Federal Trade Commission, highlighting antitrust concerns over big tech companies. The RILA claimed that tech giants like Amazon, Google, and Facebook need to be more strictly monitored when it comes to market dominance, and that… Read more »