Ecommerce Club Blog

29th May 2019

Ikea are going to make it easier for its customers to shop for its products without going instore all the time. The Swedish furniture giant is going to launch an app which will make use of augmented reality to provide visualisation and to enable customers to buy products wherever they are. the app will be… Read more »

23rd May 2019

How to Make Your Business More Customer-Centric Ratings and Reviews are essential for businesses who wish to create trust and loyalty amongst their target market. Download this guide by TrustPilot to better understand how ratings and reviews help you with: Building trust with potential customers Developing brand reputation Accelerating your digital investment Improving your customer… Read more »

23rd May 2019

3 immediate ways to build loyalty and engage with today’s shoppers online. The habits of grocery shoppers are changing as consumer expectations heighten and shopping patterns shift, creating a new breed of grocery consumer. This new breed of consumer is trackable, targetable and omni-channel, but edging ever closer to being more online. This provides new… Read more »

23rd May 2019

Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade. Siri co-creator Adam Cheyer Voice search and voice-powered experiences are two of today’s hottest topics and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of… Read more »

23rd May 2019

How to Make Your Business More Customer-Centric Ratings and Reviews are essential for businesses who wish to create trust and loyalty amongst their target market. Download this guide by TrustPilot to better understand how ratings and reviews help you with: Building trust with potential customers Developing brand reputation Accelerating your digital investment Improving your customer… Read more »

21st May 2019

The retail space as we know it is fragmented and uncertain. Fake news here, fake news there. And it’s no different in the online retail world: customers have become more hesitant to buy and in turn, are harder to convince. Read more at Idvize 

16th May 2019

New research from Yext show the number of people using their mobiles to find specific food around them has risen by 6% in only 2 years. Research into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The… Read more »

16th May 2019

Within the past year, transformation has been at the core for Burberry as they see social innovations, digital expansion and a different role for stores. Burberry says it has achieved its objectives in the first year of its latest transformation, the retailer has rethought aspects its business, from creative, to marketing, digital and distribution over… Read more »

7th May 2019

It’s no longer enough to segment your users based on what they did in the past. You need to predict how they might behave in the future, too. Explore what a dream Personalisation Team looks like and whether your team has what it takes to go it alone. Read more at Insider

7th May 2019

Ever since the launch of Amazon’s Echo (“Alexa”) people have been getting excited and/or worried about voice search and its influence on online purchases.  And guess what?  They were right to be excited.  By early 2018, 10% of UK households owned a smart speaker, with 16 per cent of owners using it to regularly make… Read more »

26th April 2019

Apple has asked customers to stop using certain plug adapters because of a risk of electric shock. Two types of plug are being recalled the AC wall plug adapter shipped with Macs and some iOS devices between 2003 and 2010, and a three-pronged plug included in the World Travel Adapter kit. The affected plugs were… Read more »

25th April 2019

As marketers frantically compete to create more content, many are overlooking opportunities to maximize its visibility.  On-page SEO is the one factor marketers have complete control over, yet critical steps during the content creation and publishing process are being missed.  By adding just a few extra minutes and checkpoints to your approach, you can increase… Read more »