Adapting to a linkless algorithm

10th April 2019

The SEO industry has long had an obsession with links. Ever since the first connections were made between the number of links a site has and where it ranks in Google, SEOs have been on a quest for backlinks in their various forms. Over the years this has had various iterations – website directories, article… Read more »

Read more
Mothercare completes its UK store closures, cutting its estate by a fifth within a year

4th April 2019

Mothercare completed its UK store closure programme ahead of schedule last week. Mothercare now has 80 stores, after closing 30 over the past three months. That means that Mothercare has reduced its UK store floor space by 21.2% over the last year. Read more at Internet Retailing  

Read more
eBay launches visual shopping feature on mobile

29th March 2019

Ebay has launched an AI-Powered feature which will make it easier for people to browse and purchase similar-looking items when on mobile. Using computer vision technology, the eBay app can now search for items that bear a resemblance to the product you are looking at. Read more at mobile marketing magazine  

Read more
How new machine-learning-based marketing technology can help retailers

28th March 2019

Retailers are in a bind, say the reports.  Falling footfall on the High Street, falling sales (take your pick of reasons why), squeezed margins…  As it applies to technology and marketing: what, I was recently asked by a retailer, should we focus on?  It’s flattering to be asked, of course, since QueryClick is no retailer. … Read more »

Read more
Scotch & Soda see revenue of £5.50 for every £1 spent on personalised ads

28th March 2019

Working with Conversant, Scotch & Soda see proven incremental revenue growth of 5.5:1 – £5.50 for every £1 spent – after switching from one-off campaigns to personalised, always-on media. Read more at Conversant 

Read more
Retail app revenue share overtakes desktop

25th March 2019

In recent research from app commerce company, Poq has found that app revenue for retailers overtook that of desktop during Q4 2018.  Poq, which powers the apps for retailers and brands such as Missguided, Belk, Holland & Barrett, Feelunique and PrettyLittleThing, has published data on what it sees in ecommerce in its “The Retailer’s Guide… Read more »

Read more
Instagram New Checkout

19th March 2019

The newly rolled out Instagram Checkout feature, allows users to purchase directly from the app, They are beta testing the new feature with 23 brands available to its U.S Instagram users. For the industry’s reaction. Read more at Mobile Marketing magazine

Read more
Sfmeble Success Story

14th March 2019

Polish leader of online furniture retail maintains a consistent 5% contribution from single-page type Segmentify campaigns. Offering a broad range of products does a lot for your brand image, is, however, a challenge in ecommerce. At Sfmeble.pl, we don’t limit ourselves to just one style. Because we believe that everyone is unique and has their… Read more »

Read more
Nose your customers, the smell of success

14th March 2019

The fragrance shop unveils their ‘Sniff Bars’ with plans to roll out more locations this year. Sniff Bars have seen success in the UK as the first standalone perfume bar Consumers that use the bar can chat with a consultant face to face instead of through email. In December 2018, The Fragrance Shop (TFS) unveiled… Read more »

Read more
iAdvize just released a brand new case study with Forrester

14th March 2019

If you’re interested to know how a fast-growing online retailer has managed to triple their conversion rate, to increase their customer loyalty by 100% and to increase their average order value, you’ll find our study very useful. You can download the study for free by clicking here.

Read more
Dune London sees 64% increase in ROI per customer

14th March 2019

Personalising media to real people gave Dune London a 64% increase in return on investment per customer. “Not only can we show different messages to different individuals based on historical behaviour, we can also show a sequence of messages to the same person,” explains Mark Blenkinsop, digital marketing manager at Dune. Read more at Conversant… Read more »

Read more
Linking Customer Segmentation & Personalisation: What Works & Why

14th March 2019

Customer segmentation occurs when you divide your future or current customers into discrete groups.  These often fall along the lines of preferences, needs, or demographics. There are many reasons to do this. Most often, marketers do this to identify groups of people most likely to want a product in a customer base. They also do… Read more »

Read more