Ecommerce Club Blog

12th February 2019

The Mobile payments firm SumUp has agreed to acquire Shoplo the Warsaw-based ‘multichannel’ eCommerce platform, with the aim of simplifying eCommerce for merchants.

12th February 2019

The Mobile payments firm SumUp has agreed to acquire Shoplo the Warsaw-based ‘multichannel’ eCommerce platform, with the aim of simplifying eCommerce for merchants.

7th February 2019

Everyone knows word of mouth is an effective channel for acquiring new customers, but few businesses systematically drive the channel through a dedicated referral programme.

7th February 2019

We were in search of a third party solution that would contribute more to our revenue than it costed us. We are now using personalised product recommendations and push notifications.

7th February 2019

Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade. Siri co-creator Adam Cheyer

31st January 2019

H&M reported a 22% rise in online sales after twelve months where they moved to futureproof their business and to further integrate store and online sales across all of its markets.

30th January 2019

In a study from Nosto, called The State of Fashion eCommerce in 2019 it found that Online fashion shoppers are now spending more money on mobile devices than desktops and that 46 per cent of online sales were made on a mobile device, versus 44 per cent that were made on desktop, with tablets making up the remainder. 

24th January 2019

Customer experience is what customers live, perceive and feel. It’s a journey, made up of many different paths. 73% of all people point to customer experience as an important factor in their purchasing decisions.

24th January 2019

It’s hard to imagine what it would be like to visit Amazon without immediately being presented with product recommendations based on past purchases and other items you’ve looked at, or simply put, without ecommerce personalisation.

24th January 2019

To connect with a person, you must understand a person. Though we, as marketers, seem to be constantly developing and sharing endless and copious amounts of content and messaging to our prospects and customers, the ultimate goal is to engage in meaningful person to person marketing and communication.

24th January 2019

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced cost

24th January 2019

Getting people to trust you and give up their personal information is no easy feat.