Ecommerce Club Blog

9th October 2019

Yext’s latest food for thought evening was all about questions – not just asking them, but analysing how the way we ask them, and the platforms we ask them on, is changing the way we live, the world we live in and even who we think we are. Read more at The Drum

4th October 2019

Many retailers are aim to give shoppers the experience that they want H&M sales are much stronger as it brings online and in-store closer together through a multichannel in-store experience while Ted Baker are looking to improve their omnichannel model in search of a return to growth. Read more at Internet retailing  

4th October 2019

Yes Marketing study finds brands sent 25 percent more Cyber Monday emails year-over-year. DALLAS, Oct. 8, 2019 /PRNewswire/ — Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event’s status as a powerhouse for driving purchases during the holiday season.… Read more »

1st October 2019

Better ratings not only help app store performance, but they can also lead to major improvements in search and mobile marketing. As app developers get to grips with new rating systems at Google and Apple, they may be heartened to know the effort to improve scores is well worth it. Read more at Mobile Marketing… Read more »

26th September 2019

Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers.  As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their… Read more »

26th September 2019

The Ecommerce Club are pleased to have partnered with Huboo on our recent Amazon in 2019 event. They offer a new, user friendly fulfilment service for e-commerce sellers of all sizes at exceptionally competitive prices; it’s easy to test out their service via their risk-free trial, available to Ecommerce Club subscribers. Huboo will personally pick-up… Read more »

26th September 2019

As a merchant, you know that your customers want to talk with you where they are, how they want, when they want. There’s no way around meeting your customers’ needs as they expect to be met if you want to reach the top. A flawless customer experience is a must-have for Merchants, and a large… Read more »

26th September 2019

Technological innovation is empowering customers to expect more from the businesses they deal with and to quickly take to social media or online review sites to share their shopping experiences; whether that’s dissatisfaction when things go wrong or outright delight when a company over-exceeds against expectations. Read more at Brightpearl

26th September 2019

Snapchat is a great way for any business to drive online sales, promote engagement and develop loyalty amongst customers. In this article, we’ll take a further look at Snapchat, as well as highlighting some great ways for every business to include it in their marketing mix. Snapchat: a quick overview for businesses Snapchat is an… Read more »

26th September 2019

A Guide to Transforming Retail Experiences with Relevant Content. Personalized content is vital to capturing and maintaining customers’ attention in today’s market. In fact, 66% of consumers simply will not purchase from a brand whose content is not tailored to their interests, which means a brand loses the potential to convert almost two-thirds of the… Read more »

26th September 2019

Another week, another podcast. This week Ben Nowlan from OmniCX catches up with Retail Investor and Advisor, Scott Rafer. They cover the broad landscape of retail in the shadow of the giants; Amazon and Alibaba. Scott tells us how brands are playing with fire when it comes to using Amazon as a sales channel plus… Read more »

26th September 2019

Thanks to technological innovation and behemoths like Amazon leading the charge when it comes to customer experience, it’s now easier than ever for shoppers to turn their backs on you when they’re not happy or satisfied and to share their negative experiences online. As a result, today’s online consumer is increasingly vocal and unforgiving –… Read more »