Ecommerce Club Blog

18th April 2022

Downing Street and Foreign Office computer systems have been suspected to have been infected with spyware, according to a Canadian investigative group. The Citizen Lab says it informed officials that suspected Pegasus spyware was discovered in 2020 and 2021, with the Downing Street incident linked to operators in the UAE. Read more at BBC  

16th April 2022

The Board of Twitter board has armed itself against a possible hostile takeoverthe  a day after billionaire Elon Musk made a $43bn (£33bn) offer to buy the platform. It has adopted what is known as a “limited-duration shareholder rights plan”, also known as a “poison pill”. The move will prevent anyone from having more than… Read more »

4th April 2022

BetterCommerce, an API first headless and composable ecommerce platform, today announced a strategic partnership with LAB Group, a leading digital agency with multi-disciplinary expertise across technology, marketing, data-led human insights, communications, and creativity. The partnership will support BetterCommerce customers by working with a leading agency whose expertise is in large scale digital transformation across multiple… Read more »

4th April 2022

LONDON, April 4, 2022 /PRNewswire/ — BetterCommerce, an API first headless and composable ecommerce platform, today announced a strategic partnership with LAB Group, a leading digital agency with multi-disciplinary expertise across technology, marketing, data-led human insights, communications, and creativity. The partnership will support BetterCommerce customers by working with a leading agency whose expertise is in large scale digital… Read more »

29th March 2022

WHSmith is trialling fast delivery of work-from-home products from printer ink and cables to gifts in a partnership with Deliveroo.  From 29th March, shoppers in Reading can order from a range of 600 WHSmith products for delivery in as little as 20 minutes. The Deliveroo service is planning to extend to a further nine high… Read more »

25th March 2022

Sustainable clothing firm Pangaia has partnered with Snapchat to launch a Virtual Try On (VTO) augmented reality (AR) campaign for its Grape Leather Sneaker range. Via the AR experience, Snapchatters will able to try on the brand’s Grape Leather Sneaker and swipe through the colours in the range to see what suits them best. Once… Read more »

8th March 2022

Changing your eCommerce Platform can be a daunting prospect, but in this detailed whitepaper we provide an in-depth, impartial and practical view of the main things to consider when planning, managing and executing a website replatforming project. We explore the motivators of changing your platform, evaluating the commercial models that platforms offer, and how to… Read more »

8th March 2022

Moving to BetterCommerce from Magento, Forever Unique found their data is no longer stuck in silos and they experienced 61% increase in orders, 152% increase in page views and strong expansion internationally. Forever Unique is a women’s fashion brand selling online to customers worldwide and was looking to migrate from Magento and Prima to a… Read more »

8th March 2022

UK’s leading fragrance business with 200+ stores and 4 sales channels went from an already strong position to growing 500% in 3 years after changing to better commerce. The Fragrance Shop has over 200+ stores across the UK, 130 fragrance brands and 4 sales channels. By choosing BetterCommerce as their platform, they have driven exponential… Read more »

8th March 2022

Definitive blueprint for retailers to deliver effective D2C strategies The ultimate blueprint to delivering an effective D2C strategy: The whitepaper looks at what the future holds for ecommerce businesses and D2C brands, and features unique insights from leading ecommerce experts on how to overcome pandemic-related challenges, nurture customer loyalty and create personalised experiences at scale.… Read more »

8th March 2022

TFN in collaboration with The Ecommerce Club and partnership with The Commerce Team and Better Commerce, had a great ecommerce masterclass focusing on the how, and why, of replatforming. If you were not able to make the webinar, here are some links for you to enjoy it in your own time. YouTube Podcast

24th February 2022

Changing your eCommerce Platform can be a daunting prospect, but in this detailed whitepaper we provide an in-depth, impartial and practical view of the main things to consider when planning, managing and executing a website re-platforming project. We explore the motivators of changing your platform, evaluating the commercial models that platforms offer, and how to… Read more »