Pay-As-You-Grow Shopit Ecommerce Platform

24th September 2020

Find out how Davina built her ecommerce sites with Pay As You Grow ecommerce technology, Shopit. Founder Adam Pritchard talks about the core platform and getting under the hood to learn where it sits in the market. With the brand positioning “Get Enterprise level features from day one – and only pay as you grow”… Read more »

Read more
Scotch & Soda see revenue of £5.50 for every £1 spent on personalised ads

28th March 2019

Working with Conversant, Scotch & Soda see proven incremental revenue growth of 5.5:1 – £5.50 for every £1 spent – after switching from one-off campaigns to personalised, always-on media. Read more at Conversant 

Read more
Retail app revenue share overtakes desktop

25th March 2019

In recent research from app commerce company, Poq has found that app revenue for retailers overtook that of desktop during Q4 2018.  Poq, which powers the apps for retailers and brands such as Missguided, Belk, Holland & Barrett, Feelunique and PrettyLittleThing, has published data on what it sees in ecommerce in its “The Retailer’s Guide… Read more »

Read more
Instagram New Checkout

19th March 2019

The newly rolled out Instagram Checkout feature, allows users to purchase directly from the app, They are beta testing the new feature with 23 brands available to its U.S Instagram users. For the industry’s reaction. Read more at Mobile Marketing magazine

Read more
Sfmeble Success Story

14th March 2019

Polish leader of online furniture retail maintains a consistent 5% contribution from single-page type Segmentify campaigns. Offering a broad range of products does a lot for your brand image, is, however, a challenge in ecommerce. At Sfmeble.pl, we don’t limit ourselves to just one style. Because we believe that everyone is unique and has their… Read more »

Read more
Nose your customers, the smell of success

14th March 2019

The fragrance shop unveils their ‘Sniff Bars’ with plans to roll out more locations this year. Sniff Bars have seen success in the UK as the first standalone perfume bar Consumers that use the bar can chat with a consultant face to face instead of through email. In December 2018, The Fragrance Shop (TFS) unveiled… Read more »

Read more
iAdvize just released a brand new case study with Forrester

14th March 2019

If you’re interested to know how a fast-growing online retailer has managed to triple their conversion rate, to increase their customer loyalty by 100% and to increase their average order value, you’ll find our study very useful. You can download the study for free by clicking here.

Read more
Dune London sees 64% increase in ROI per customer

14th March 2019

Personalising media to real people gave Dune London a 64% increase in return on investment per customer. “Not only can we show different messages to different individuals based on historical behaviour, we can also show a sequence of messages to the same person,” explains Mark Blenkinsop, digital marketing manager at Dune. Read more at Conversant… Read more »

Read more
Linking Customer Segmentation & Personalisation: What Works & Why

14th March 2019

Customer segmentation occurs when you divide your future or current customers into discrete groups.  These often fall along the lines of preferences, needs, or demographics. There are many reasons to do this. Most often, marketers do this to identify groups of people most likely to want a product in a customer base. They also do… Read more »

Read more
The cause of declining CTRs from Google organic search, and what to do about it

7th March 2019

Continuing on from their last post lets remind ourselves of what’s behind the fall in CTRs from organic search, and take a better look at how to mitigate the issue to deliver more, higher quality traffic to your site. Until the early to mid 2010’s, the approach to organic search was to identify the search queries… Read more »

Read more
Amazon closes all its popup stores

7th March 2019

After five years of experimenting with physical retail stores, Amazon will be closing all 87 pop-up locations. Amazon had previously installed its pop-up shops in Whole Foods, Kohl’s and shopping malls they say that after much review, they came to the decision to discontinue the pop-up kiosk program and are instead expanding Amazon Books and… Read more »

Read more
A Better Retargeting Strategy: Best Uses of Different Push Notifications

22nd February 2019

The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their device first thing in the morning, it’s easy to see why people have become accustomed to instant gratification.

Read more
Scotch & Soda boosts ROI with personalised ads

21st February 2019

Since employing the personalised advertising from Conversant, the Dutch retailer has seen sales increase by 26% and the lifetime value of customers rise by 23%.

Read more