How to avoid the perils of a poor Click and Collect experience

13th February 2020

A battle plan to help you maximise the return on your Click and Collect program. Up to 75% of consumers who collect an order in-store will buy another item. But only if they have a good experience. Unfortunately, almost 20% of consumers experience problems when ordering online and picking up at the store. How can… Read more »

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The complete guide to customer loyalty

20th September 2018

Marketers love customer acquisition; new traffic, new buyers, new social media fans, new email subscribers. For this reason, marketing strategies tend to go heavy on acquisition over retention.

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Holiday marketing for e-commerce checklist

20th September 2018

There’s no more crucial period in the Ecommerce calendar than Q4 when major holidays such as Halloween and Christmas collide with discount days like Black Friday.

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Apple and Google-pay arrive at 7-eleven

11th September 2018

Later this month 7-Eleven customers at ‘most’ US stores will be able to finally use both Apple Pay and Google Pay to complete their purchases.

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Hennessy tempts Ridley Scott back to advertising after 15-year Gap

11th September 2018

The French cognac brand Hennessy has scored a major coup after it has tempted the renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign this will be the first to be overseen by the renowned director in 15 years.

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Ingenico and YouGov: #Brits don’t leave their homework to the last minute when Back to School shopping.

6th September 2018

Ingenico with YouGov ran an extensive survey of over 2000 respondents on their Back to School shopping preferences.

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Creating urgency to purchase

6th September 2018

In the distant past, our very survival depended on being in the know. To not be aware of a new food source, for example, meant you could literally miss out on something that could mean the difference between life and death.

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10 Psychological Triggers To Increase Consumer Engagement And Drive Declared Data Collection

6th September 2018

When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement.What’s missing? Psychology.

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Leveraging Interactive Digital Experiences Across the Customer Lifecycle

6th September 2018

The customer lifecycle used to be rather straightforward. Prospects would bob along the funnel in a linear fashion from need to purchase, to retention or repeat purchase.

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Mobile and Social Shopping Lead the Way in UK Ecommerce

5th September 2018

Browsing on the move and social media have pushed mobile into the mainstream for shopping in the UK. 

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Google and Mastercard in deal to bring online and offline attribution

31st August 2018

Mastercard and Google are reportedly in talks to reach a secret deal that will enable Google to track Mastercard user buying habits both online and offline and use the data for ad targeting and attribution.

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7 Ways To Use Instagram For Brand Marketing Experiences

23rd August 2018

Instagram isn’t merely limited to selfies. It can be the catalyst for audience engagement, data acquisition and conversions. Engagement with brands on Instagram is 10 times higher than Facebook and a staggering 84 times higher than Twitter.

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Peak marketing for Ecommerce

23rd August 2018

We know Halloween and Christmas seem like a long way away, but don’t let the holidays creep up on you..

There’s no more crucial period in the Ecommerce calendar than Q4, when consumers come out in force looking for the best deals over major holidays such as Black Friday and Christmas.

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