Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

12th September 2019

Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »

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Hennessy tempts Ridley Scott back to advertising after 15-year Gap

11th September 2018

The French cognac brand Hennessy has scored a major coup after it has tempted the renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign this will be the first to be overseen by the renowned director in 15 years.

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Ingenico and YouGov: #Brits don’t leave their homework to the last minute when Back to School shopping.

6th September 2018

Ingenico with YouGov ran an extensive survey of over 2000 respondents on their Back to School shopping preferences.

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Creating urgency to purchase

6th September 2018

In the distant past, our very survival depended on being in the know. To not be aware of a new food source, for example, meant you could literally miss out on something that could mean the difference between life and death.

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10 Psychological Triggers To Increase Consumer Engagement And Drive Declared Data Collection

6th September 2018

When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement.What’s missing? Psychology.

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Leveraging Interactive Digital Experiences Across the Customer Lifecycle

6th September 2018

The customer lifecycle used to be rather straightforward. Prospects would bob along the funnel in a linear fashion from need to purchase, to retention or repeat purchase.

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Mobile and Social Shopping Lead the Way in UK Ecommerce

5th September 2018

Browsing on the move and social media have pushed mobile into the mainstream for shopping in the UK. 

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Google and Mastercard in deal to bring online and offline attribution

31st August 2018

Mastercard and Google are reportedly in talks to reach a secret deal that will enable Google to track Mastercard user buying habits both online and offline and use the data for ad targeting and attribution.

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7 Ways To Use Instagram For Brand Marketing Experiences

23rd August 2018

Instagram isn’t merely limited to selfies. It can be the catalyst for audience engagement, data acquisition and conversions. Engagement with brands on Instagram is 10 times higher than Facebook and a staggering 84 times higher than Twitter.

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Peak marketing for Ecommerce

23rd August 2018

We know Halloween and Christmas seem like a long way away, but don’t let the holidays creep up on you..

There’s no more crucial period in the Ecommerce calendar than Q4, when consumers come out in force looking for the best deals over major holidays such as Black Friday and Christmas.

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How to give your customers FOMO

23rd August 2018

The Fear of Missing Out is a strong emotion that can be used by marketers to create a sense of urgency to purchase..

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B2B buyer preferences are changing

23rd August 2018

52% of B2B buyers say they expect half of their purchases to be made online by 2018. 78% of B2B customers (and 83% of consumers) say fulfilment options – such as next-day delivery – are important or very important.

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The NatWest Great British Entrepreneur Awards

23rd August 2018

The NatWest Great British Entrepreneur Awards are fast approaching and as the official eCommerce partner, Ingenico are excited for them to be underway.

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