Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

12th September 2019

Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »

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Why Machine Learning is a Service in Addition to a Skill

7th December 2018

There is a lot of hype around machine learning, mostly because of its ability to improve efficiencies at scale but mainly because it’s already created massive benefits across industries and added to the bottom line

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25% of UK online grocery shoppers use their phones to order.

6th December 2018

The Opinium Retail Tracker has shown that 78% of people tend to do weekly ‘big’ shops, 49% of which are topped up with additional visits to supermarkets to get those extra ingredients and essentials, buying on average seven items per trip.

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In-store experience is the key to saving High Street store

5th December 2018

Consumers may well be increasingly shopping online, but they like highsteet stores and would visit them more if the instore experience was similar to the one they get online especially for high-value purchases. In a study of more than 2000 UK consumers by Divido, it shows that just 7% of Brits browse exclusively in-store before making a high-value purchase, putting pressure on the value of bricks and mortar stores in the UK. 

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Marketing automation quick start guide – Learn How to Accelerate Your Return on Investment

29th November 2018

Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away.

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Gartner Report: Use Personalisation to Enrich Customer Experience and Drive Revenue

29th November 2018

The methods of customer engagement have completely changed. If organisations want to attract and retain their customers, they must first realise that they can no longer compete on products or price as customers can now get the same or a similar product at similar prices from multiple suppliers. The new competitive battlefield is customer experience,… Read more »

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UK Customers increase pre-Christmas Mobile purchases by over 40%

29th November 2018

More and more Brits are using their smartphones to buy online, in the lead-up to Christmas this has increased 44 per cent in 2018 compared to last year.

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Webinars that Rocked, 2018

29th November 2018

Webinars are the best way for you to engage with your prospects, but do your webinars ROCK?

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Preparing for Peak Sale Success

29th November 2018

The growth in peak sales events such as Black Friday and Cyber Monday present an opportunity for merchants of all sizes to boost their revenues before the end of the year

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Google helps High Street spending with search

20th November 2018

Attempts to increase the number of people shopping on UK High Streets has been given a boost by search giant Google.

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Whitepaper: The Programmatic Ad Fraud Transparency Report 2018

15th November 2018

QueryClick surveyed over 150 marketing heads from UK brands with a revenue of over £100 million, and then brought both publishers and brands together at a roundtable, to uncover their concerns about programmatic ad fraud.

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How to increase online sales on Black Friday?

15th November 2018

Have you already planned Black Friday activities?
Have you chosen right communication channels?

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Marketing automation quick start guide – Learn How to Accelerate Your Return on Investment

15th November 2018

Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away.

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