The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: Emarsys Named as a Leader

4th December 2019

Emarsys announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms).  In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites Emarsys’ industry-focused AI marketing tools and… Read more »

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Sfmeble Success Story

14th March 2019

Polish leader of online furniture retail maintains a consistent 5% contribution from single-page type Segmentify campaigns. Offering a broad range of products does a lot for your brand image, is, however, a challenge in ecommerce. At Sfmeble.pl, we don’t limit ourselves to just one style. Because we believe that everyone is unique and has their… Read more »

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Nose your customers, the smell of success

14th March 2019

The fragrance shop unveils their ‘Sniff Bars’ with plans to roll out more locations this year. Sniff Bars have seen success in the UK as the first standalone perfume bar Consumers that use the bar can chat with a consultant face to face instead of through email. In December 2018, The Fragrance Shop (TFS) unveiled… Read more »

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iAdvize just released a brand new case study with Forrester

14th March 2019

If you’re interested to know how a fast-growing online retailer has managed to triple their conversion rate, to increase their customer loyalty by 100% and to increase their average order value, you’ll find our study very useful. You can download the study for free by clicking here.

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Dune London sees 64% increase in ROI per customer

14th March 2019

Personalising media to real people gave Dune London a 64% increase in return on investment per customer. “Not only can we show different messages to different individuals based on historical behaviour, we can also show a sequence of messages to the same person,” explains Mark Blenkinsop, digital marketing manager at Dune. Read more at Conversant… Read more »

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Linking Customer Segmentation & Personalisation: What Works & Why

14th March 2019

Customer segmentation occurs when you divide your future or current customers into discrete groups.  These often fall along the lines of preferences, needs, or demographics. There are many reasons to do this. Most often, marketers do this to identify groups of people most likely to want a product in a customer base. They also do… Read more »

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The cause of declining CTRs from Google organic search, and what to do about it

7th March 2019

Continuing on from their last post lets remind ourselves of what’s behind the fall in CTRs from organic search, and take a better look at how to mitigate the issue to deliver more, higher quality traffic to your site. Until the early to mid 2010’s, the approach to organic search was to identify the search queries… Read more »

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Amazon closes all its popup stores

7th March 2019

After five years of experimenting with physical retail stores, Amazon will be closing all 87 pop-up locations. Amazon had previously installed its pop-up shops in Whole Foods, Kohl’s and shopping malls they say that after much review, they came to the decision to discontinue the pop-up kiosk program and are instead expanding Amazon Books and… Read more »

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A Better Retargeting Strategy: Best Uses of Different Push Notifications

22nd February 2019

The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their device first thing in the morning, it’s easy to see why people have become accustomed to instant gratification.

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Scotch & Soda boosts ROI with personalised ads

21st February 2019

Since employing the personalised advertising from Conversant, the Dutch retailer has seen sales increase by 26% and the lifetime value of customers rise by 23%.

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Top Retailers on New Trends in Digital CX

21st February 2019

Learn how brands are ramping up their digital customer experience (CX), with an inside look at the significant bottlenecks hindering brands’ ability to deliver a differentiated digital CX throughout the customer journey. And, how to effectively overcome these barriers.

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5 Ways to Turn One-Time Valentine’s Day Shoppers into Loyal Customers

21st February 2019

As with many other holidays, Valentine’s Day brings in a lot of first-time shoppers for many online retailers. But what you should be focusing on should be ways to turn them into loyal customers.

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Google’s European monopoly – and what it means for your organic search strategy

19th February 2019

I recently read a blog post which, with its series of graphs, vividly shows how Google dominates the search market – to the extent that the post’s author Rand Fishkin concluded that, in Europe, nothing less than a monopolistic situation exists.

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