Twinning with your digital twin
13th June 2022
We have all been told that we have a doppelganger a stranger a friend passed on the street who they say bore an uncanny resemblance to you. But if you could create your very own twin, an exact copy of yourself, one that lived a purely digital life, would you? We are living in an… Read more »
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Hungryhouse: a beacon for Carnival goers
2nd September 2015
hungryhouse.co.uk put its beacon technology into action for the first time – at London’s Notting Hill Carnival.
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Google rebrands as Google
1st September 2015
Google has taken on a new identify, rebranding and launching a new logo that is intended to show a closer identification with the changing modern world, changing from a serif to a san serif font.
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UK shoppers spend nearly £600 a month online
1st September 2015
The average UK online shopper spends £559 a month via the internet – more than £6,000 a year in total, according to a new study.
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Saltrock goes international with ecommerce
28th August 2015
North Devon based surfing retailer Saltrock has launch a new site for a cross channel audience, ahead of plans for its international expansion.
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Social media drives profits at Jimmy Choo
28th August 2015
Jimmy Choo reported half year results with news that its digital marketing strategy came to the fore in a half-year that saw sales and profits rise. Looking ahead, the luxury shoe brand is now working to roll out omnichannel services and technology across its global business.
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Marketers still need to make the most of email: report
28th August 2015
Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).
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UK contactless transactions quadruple in 12 months: Mastercard
26th August 2015
Despite concerns that the UK mass market wasn’t ready for contactless payments, UK credit and debit providers have released data showing that shoppers have embraced the technology.
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Has mcommerce plateaued? Report
26th August 2015
The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to the latest research.
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Eddystone breathes new life into beacons
25th August 2015
Alphabet (nee Google) unveiled a new developer initiative called Eddystone in July 2015, a software platform for Bluetooth beacons that demonstrates the potential for a shift change connecting beacons to the Internet of Things.
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‘Out of stock’ leads to ecommerce loss
22nd August 2015
The cost and significance of out-of-stock items has risen up the agenda again. A critical supply chain issue, the majority of consumers who find an item out of stock either go elsewhere or fail to buy at all.
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IAB warns retailers on data privacy
22nd August 2015
The IAB has called for consumers to be better informed and more in control of how their personal data is used as the world becomes ever more closely connected to the internet.
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Blurred lines in retail boosts economy by £2.3bn
20th August 2015
Pop-up shops, used by online and offline retailers alike to explore the potential of the high street market, are now worth £2.3 billion a year to the UK economy, a new study suggests.
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