The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: Emarsys Named as a Leader

4th December 2019

Emarsys announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms).  In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites Emarsys’ industry-focused AI marketing tools and… Read more »

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Your Guide to Trustpilot and Online Reviews

11th April 2019

How to Make Your Business More Customer-Centric Showcase brand reputation Accelerate digital investment Inprove customer experience 10 things to consider before implementing reviews and find out more about Trustpilot. Read more at Ecommerce Club  

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Retail Week Live Review

11th April 2019

It was a pleasure to attend one of the UK Retail Sectors most prestigious events, Retail Week Live, where retailers can learn about the latest developments, trends and opportunities in order to keep up with what is now becoming a fast-changing industry, that is in both a state or turmoil and opportunity.   This year… Read more »

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GDPR Consent – Are You Using It Properly?

11th April 2019

Since the enforcement of the GDPR in May 2018, retailers and marketers have been actively looking to further understand the details behind the application of consent and have been asking questions such as ‘if I use a 3rd party marketer, what are my responsibilities?’, ‘do I really need to list out all of my data… Read more »

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The Ultimate Guide to AI-Powered Recommendations

11th April 2019

Did you know that Amazon triggers 35% of its revenue from recommendations? Or that recommendations are responsible for 75% of content watched on Netflix?  Download your free Guide to AI-Powered Recommendations from Insider and explore the 5 different stages in a recommendation engine’s maturity and how you can leverage AI and Machine Learning algorithms to deliver… Read more »

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Google’s broad core update Florida 2, and what it means for you

10th April 2019

On March 13th, Google confirmed the launch of a broad core update, Update Florida 2.  What does this mean for you? First, a little background. Officially named the March 2019 Core Update, the name Florida 2 is interesting. The original Florida update was an important one in the early 2000s. Even though the official date… Read more »

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Adapting to a linkless algorithm

10th April 2019

The SEO industry has long had an obsession with links. Ever since the first connections were made between the number of links a site has and where it ranks in Google, SEOs have been on a quest for backlinks in their various forms. Over the years this has had various iterations – website directories, article… Read more »

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Mothercare completes its UK store closures, cutting its estate by a fifth within a year

4th April 2019

Mothercare completed its UK store closure programme ahead of schedule last week. Mothercare now has 80 stores, after closing 30 over the past three months. That means that Mothercare has reduced its UK store floor space by 21.2% over the last year. Read more at Internet Retailing  

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eBay launches visual shopping feature on mobile

29th March 2019

Ebay has launched an AI-Powered feature which will make it easier for people to browse and purchase similar-looking items when on mobile. Using computer vision technology, the eBay app can now search for items that bear a resemblance to the product you are looking at. Read more at mobile marketing magazine  

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How new machine-learning-based marketing technology can help retailers

28th March 2019

Retailers are in a bind, say the reports.  Falling footfall on the High Street, falling sales (take your pick of reasons why), squeezed margins…  As it applies to technology and marketing: what, I was recently asked by a retailer, should we focus on?  It’s flattering to be asked, of course, since QueryClick is no retailer. … Read more »

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Scotch & Soda see revenue of £5.50 for every £1 spent on personalised ads

28th March 2019

Working with Conversant, Scotch & Soda see proven incremental revenue growth of 5.5:1 – £5.50 for every £1 spent – after switching from one-off campaigns to personalised, always-on media. Read more at Conversant 

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Retail app revenue share overtakes desktop

25th March 2019

In recent research from app commerce company, Poq has found that app revenue for retailers overtook that of desktop during Q4 2018.  Poq, which powers the apps for retailers and brands such as Missguided, Belk, Holland & Barrett, Feelunique and PrettyLittleThing, has published data on what it sees in ecommerce in its “The Retailer’s Guide… Read more »

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Instagram New Checkout

19th March 2019

The newly rolled out Instagram Checkout feature, allows users to purchase directly from the app, They are beta testing the new feature with 23 brands available to its U.S Instagram users. For the industry’s reaction. Read more at Mobile Marketing magazine

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