Ecommerce Club BlogLatest views and trends from the Ecommerce Club team and the Members
The advent and evolution of social media changed both legacy technologies and the way consumers use them.read more
A chatbot can do wonders for a company’s retention strategy – only if done right, though. Here are 3 important guidelines to keep in mind. Retention marketing via chat apps can win the day or lose the whole match.read more
The clock is ticking for retail marketers on GDPR compliance. This guide – specifically written for retail marketers – cuts through the noise to explain what it really means and what actions should be taken.read more
Discover how you can follow the lead of brands that have achieved phenomenal success using marketplaces.
Every week there seems to be news of retail department stores fighting for survival, facing challenging conditions or battling for sales; it’s an ongoing concern.
Eric Bishyika is the prime example of what every young person should be striving to achieve. Entrepreneurial and successful, Eric set up his first ecommerce business as a schoolboy funded by savings from his paper round in Oldham, he is now CEO of www.bishyika.com a...read more
Only around 50% of the UK’s leading retailers have invested in mobile app technology, even though 80 per cent of customers are using a retailer’s mobile app and with conversion rates being close to three times higher than mobile sites.read more
Engaged online shoppers visit 90% more often and spend 60% more, but how do you get to this point when 97% of visitors don’t convert? Discover how to defeat disengagement at 5 key stages of the customer journey in this digital masterclass from Yieldify & xSellco.read more
Get the ultimate guide to CRO to learn how to get more from your e-commerce efforts, without compromising the quality of your customer journey.read more
The mean, the median and even a statistical tests may only tell part of the story. You should always aspire to use your data in more sophisticated methods to get the most out of your new campaigns. We’ll show you which and why.read more
By using only two characteristics from ‘first purchase’ data, this DIY guide will help you divide your first timers into more than a dozen groups, and help you find the right campaign for every customer.read more
Color plays a significant role in emotion and behavior. Discover these clever techniques to heighten the senses of customers, new and existing.read more
Last year 126m contactless transactions in-store purchases were made via mobile, with spending passing £975m. According to Worldpay, this spending accounted for a 328 per cent year-on-year growth of in-store mobile spending in 2017.read more