Ecommerce Club Blog

10th January 2022

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »

10th January 2022

Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online. Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first… Read more »

10th January 2022

Virgin Mobile and O2 phone users won’t face roaming charges following announcements by other networks to reintroduce extra fees after Brexit. It means customers travelling to Europe will be able to use their mobile data and make calls and texts on the same deal as they have in the UK. Read more at BBC

8th January 2022

There were as many crashes involving e-scooters in the first half of last year as in the whole of 2020, figures show. Between January and June 2021, 258 collisions were recorded, compared with 266 in the whole of 2020. Read more at BBC, 8th January  

9th December 2021

Returns are one of the inescapable perils of eCommerce. Without the ability to physically see and touch an item in store, there is never a 100% guarantee that your customers will like it when it arrives. And of course, with items like clothes, shoes and fashion accessories, you have a much higher likelihood of returns.… Read more »

9th December 2021

Donald Trump’s new social media firm says it has entered into agreements to raise $1bn (£755m) from investors ahead of a planned stock market listing. The Trump Media & Technology Group have been working to launch a social media app called Truth Social early next year. It comes as Mr Trump remains banned from Twitter… Read more »

2nd December 2021

Jungle Creations have expanded their reach into commerce, as its crafting and DIY brand Craft Factory have launched their Card Factory Store and it’s new card making kits and soap making kits. Craft Factory produces entertaining and educational crafting and DIY video tutorials across Facebook, YouTube, Instagram, Snapchat and TikTok, and has over 15m social followers… Read more »

26th November 2021

Discover the Top 5 trends that were discussed by 12 industry experts, including Greenlight Commerce, BigCommerce and Attraqt on the future of eCommerce. Are you getting your D2C business future-ready? Read more at Greenlight Commerce

26th November 2021

Picture this – you’ve nailed driving customers to your site. Your traffic graphs are trending upwards from all the right territories (90% of your traffic is not coming from one IP address in China or India), your ad campaigns are getting a good CTR (click-through-rate), but your conversion rate is stubbornly refusing to follow suit.… Read more »

26th November 2021

Social commerce combines the persuasive power of social media and e-commerce to deliver immersive shopping experiences. Recent research predicts that, by 2028, the global market size for social commerce will have grown by 28.4% to US$3,370 billion, with China being the current forerunner. Interactive shoppable videos, an important component of social commerce, are those that viewers can click… Read more »

26th November 2021

We’re all guilty of it, adding countless items to our online shopping basket, getting to checkout and swiftly changing our mind. As a customer, shopping cart abandonment rates aren’t something we probably think about while online shopping, but as a business owner, it’s a lost sale which is incredibly frustrating. The average online cart abandonment… Read more »

26th November 2021

You’ve seen those articles “5 top plugins to optimise your checkout” but they are never based on merchants’ real experiences. Let’s fix that. We’re bringing together real businesses like you to share knowledge of tackling cart abandonment and optimising the checkout journey and learn form experiences of others. We’ll be publishing the findings in early 2022 with an… Read more »