Ecommerce Club Blog

Latest views and trends from the Ecommerce Club team and the Members

The Postal Museum

London’s Postal Museum has seen its global online ticket sales boom with Ingenico. As the capitals newest heritage attraction, it reveals the surprising and curious story of Britain’s earliest social network; the post.

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Webinar: 95% failure rate – The Big Secret about Google Analytics they don’t want to tell you

Are you one of the 95% whose Google Analytics configuration is costing your business money?

On Thursday 16 August at 16:00 BST, we’re holding a webinar with Craig Sullivan. Craig has been blending UX, Analytics and AB Testing for over 12 years for companies like John Lewis, Spotify and eBay. He shares his insights of auditing over 480 Google Analytics accounts, and why over 95% of these accounts were poorly configured

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Email Marketing Personalisation 2018 Report

As savvy marketers we all know that personalisation is essential to maintaining a long lasting relationship with our email subscribers. But are all marketers taking advantage of this powerful tool? We teamed up with Holistic Email Marketing to find out how marketers currently use personalisation within their email marketing.

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