Ecommerce Club Blog

Latest views and trends from the Ecommerce Club team and the Members

In-store experience is the key to saving High Street store

Consumers may well be increasingly shopping online, but they like highsteet stores and would visit them more if the instore experience was similar to the one they get online especially for high-value purchases. In a study of more than 2000 UK consumers by Divido, it shows that just 7% of Brits browse exclusively in-store before making a high-value purchase, putting pressure on the value of bricks and mortar stores in the UK. 

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