Ecommerce Club Blog

7th November 2019

Discover how conversational AI is redefining the customer experience. Download at Heyday

7th November 2019

Get your free executive briefing, Leveraging AI-powered chat to boost personalisation and sales. Download at Heyday 

7th November 2019

Magento Essentials: What you need to Produce Engaging Content at Scale More than ever, brands need to deliver engaging content experiences on their sites. However, hardcoding content like campaign pages is inefficient and hard to scale, so brands need to implement new processes and technology if they want to succeed in today’s market. Join Pete… Read more »

6th November 2019

Many of us Brits have never even heard of Singles’ Day, the shopping event which takes place on 11th November with predicted £1.3bn in UK sales alone, according to a new report. The Shopping for Christmas 2019 report, commissioned by VoucherCodes.co.uk and carried out by the Centre for Retail Research (CRR), has shown that the… Read more »

24th October 2019

Research by real-time personalisation platform Fresh Relevance shows the variety of channels and sources holidaymakers use to research and book their holidays, and their willingness to use social channels to do so.  The “Digital Holidaymaker Trend Report,” which surveyed 2,000 UK holidaymakers in collaboration with Censuswide, indicates that 42 per cent are using review websites,… Read more »

22nd October 2019

The ‘2019 Customer Experience Report’ released by service design consultancy Engine, show that UK consumers have missed out on an estimated £5.2bn worth of refunds over the last year alone because returns or cancellation processes are simply not easy enough. Read more at Netimperative  

15th October 2019

As a merchant, you know that your customers want to talk with you where they are, how they want, when they want. There’s no way around meeting your customers’ needs as they expect to be met if you want to reach the top. A flawless customer experience is a must-have for merchants, and a large… Read more »

15th October 2019

Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers.  As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their… Read more »

10th October 2019

An increasingly competitive US retail market and reports of store closures demonstrate how tricky it can be to adapt to the evolution of global ecommerce. To survive, savvy retailers need a seamless cross-channel experience – creating an inspiring, fun and authentic experience across the entire customer journey. Read more at Klarna 

10th October 2019

Have you ever wondered how your brand’s online reputation could impact your company’s marketing performance? In many industries, a brands’ reliability is essential to maintaining customer loyalty and reaching new buyers.  As marketing and branding trends continue to evolve, companies need to focus on online reviews to elevate their reputation and build loyalty among their… Read more »

10th October 2019

With Shopify and Shopify Plus gaining increased market share worldwide, many businesses using the platform are now encountering issues around integrating Shopify Plus to their back end systems. As an official Shopify Plus Technology Partner, VL OMNI has the direct experience in working with and integrating the Plus platform for a growing number of merchants.… Read more »

10th October 2019

Shopping—both the ways in which we go about it and the experiences we encounter in the process—has become more complex, competitive, and personal. As a result, ecommerce and brick-and-mortar retailers have to constantly bear in mind some basic retail principles: be available where your customers want to make their purchase, sell the products they want… Read more »