Ecommerce Club Blog

You can no longer think of your website as a summary of what your organisation has to offer; it’s less about you and more about the unique experience you offer to your customers via personalised content.

Does the pre-holiday shopping spree affect your customers?
Why is it so important to plan Christmas campaigns?
Preparing an online store for increased traffic during Christmas
How to promote your online store during the Christmas period

Ingenico have released a new video for online retailers with advice about online fraud over the Christmas period.

At QueryClick we have over a decade of experience working with multinational brands, supporting their digital marketing efforts in more than thirty markets worldwide.

There is a lot of hype around machine learning, mostly because of its ability to improve efficiencies at scale but mainly because it’s already created massive benefits across industries and added to the bottom line.

The Opinium Retail Tracker has shown that 78% of people tend to do weekly ‘big’ shops, 49% of which are topped up with additional visits to supermarkets to get those extra ingredients and essentials, buying on average seven items per trip.

Consumers may well be increasingly shopping online, but they like highsteet stores and would visit them more if the instore experience was similar to the one they get online especially for high-value purchases. In a study of more than 2000 UK consumers by Divido, it shows that just 7% of Brits browse exclusively in-store before making a high-value purchase, putting pressure on the value of bricks and mortar stores in the UK. 

Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away.

The methods of customer engagement have completely changed. If organisations want to attract and retain their customers, they must first realise that they can no longer compete on products or price as customers can now get the same or a similar product at similar...

More and more Brits are using their smartphones to buy online, in the lead-up to Christmas this has increased 44 per cent in 2018 compared to last year.

Webinars are the best way for you to engage with your prospects, but do your webinars ROCK?

The growth in peak sales events such as Black Friday and Cyber Monday present an opportunity for merchants of all sizes to boost their revenues before the end of the year