Ecommerce Club Blog

When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement. What’s missing? Psychology.

Marketers love customer acquisition; new traffic, new buyers, new social media fans, new email subscribers. For this reason, marketing strategies tend to go heavy on acquisition over retention.

There’s no more crucial period in the Ecommerce calendar than Q4 when major holidays such as Halloween and Christmas collide with discount days like Black Friday.

Later this month 7-Eleven customers at ‘most’ US stores will be able to finally use both Apple Pay and Google Pay to complete their purchases.

The French cognac brand Hennessy has scored a major coup after it has tempted the renowned Ridley Scott back into advertising to direct its ‘Worlds of Greatness’ campaign this will be the first to be overseen by the renowned director in 15 years.

Ingenico with YouGov ran an extensive survey of over 2000 respondents on their Back to School shopping preferences.

In the distant past, our very survival depended on being in the know. To not be aware of a new food source, for example, meant you could literally miss out on something that could mean the difference between life and death.

When seeing an ad, viewing a web page or scrolling through a social timeline, the majority of consumers do nothing. No action, no clicks, no engagement.What’s missing? Psychology.

The customer lifecycle used to be rather straightforward. Prospects would bob along the funnel in a linear fashion from need to purchase, to retention or repeat purchase.

Browsing on the move and social media have pushed mobile into the mainstream for shopping in the UK. 

Mastercard and Google are reportedly in talks to reach a secret deal that will enable Google to track Mastercard user buying habits both online and offline and use the data for ad targeting and attribution.

Instagram isn’t merely limited to selfies. It can be the catalyst for audience engagement, data acquisition and conversions. Engagement with brands on Instagram is 10 times higher than Facebook and a staggering 84 times higher than Twitter.