Black Friday really dead? A 5-point checklist to prepare for an unusual holiday season

Ask any retailer, and they’ll tell you the word “planning” has been a mainstay in their vocabulary and processes for as long as they can remember.

But if 2020 has taught us anything – it’s that planning can go awash in an instant, posing a unique challenge for the most highly anticipated event in the calendar year: Black Friday and Cyber Monday. Or “BFCM” as we’ve come to know it.

Read more at Heyday The Future of Black Friday Cyber Monday: Trends That Will Shape BFCM 2021 (heyday.ai)