BetterCommerce, an API first headless and composable ecommerce platform, today announced a strategic partnership with LAB Group, a leading digital agency with multi-disciplinary expertise across technology, marketing, data-led human insights, communications, and creativity. The partnership will support BetterCommerce customers by working with a leading agency whose expertise is in large scale digital transformation across multiple disciplines. LAB’s expertise ranges from UI/UX to Digital Marketing and everything in between. LAB will also work closely with the team at BetterCommerce as an SI partner who will deliver unique and seamless customer experiences across all sales touchpoints for ecommerce brands. With the suite of modules already offered by BetterCommerce, this partnership will help retailers and brands to build unique propositions for their end customers both online and offline. LAB has previously worked with customers like J.P.Morgan, Coca-Cola and Superdry.
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