B2B buyer preferences are changing

52% of B2B buyers say they expect half of their purchases to be made online by 2018. 78% of B2B customers (and 83% of consumers) say fulfilment options – such as next-day delivery – are important or very important. When asked about their technology priorities, the following eCommerce features came out top: enhanced search functionality (48%), improved personalisation and service recommendations (42%), and mobile website access (39%).

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