H&M reported a 22% rise in online sales after twelve months where they moved to futureproof their business and to further integrate store and online sales across all of its markets.
In a study from Nosto, called The State of Fashion eCommerce in 2019 it found that Online fashion shoppers are now spending more money on mobile devices than desktops and that 46 per cent of online sales were made on a mobile device, versus 44 per cent that were made on desktop, with tablets making up the remainder.
Customer experience is what customers live, perceive and feel. It’s a journey, made up of many different paths. 73% of all people point to customer experience as an important factor in their purchasing decisions.
It’s hard to imagine what it would be like to visit Amazon without immediately being presented with product recommendations based on past purchases and other items you’ve looked at, or simply put, without ecommerce personalisation.
To connect with a person, you must understand a person. Though we, as marketers, seem to be constantly developing and sharing endless and copious amounts of content and messaging to our prospects and customers, the ultimate goal is to engage in meaningful person to person marketing and communication.
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced cost
Getting people to trust you and give up their personal information is no easy feat.
Boohoo raised its revenue guidance after having great success over a tough Christmas period for the high street.
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure.
If you’re on the hunt for a Digital Asset Management (DAM) solution, you have probably already done your research on all the possible vendors
Marketing automation gives sales teams not only new and expansive visibility into the buyer’s journey, but the ability to effectively engage with their hottest prospects and close more deals.
According to a study conducted by Yes Marketing 57 per cent of consumers have used a retailer’s mobile app while in-store.