Author: Charlie Lines

The Impact of Influencer marketing may not be as big as you think

According to an analysis of 50 retailers by personalisation platform Fresh Relevance, only 22 per cent of retail brands use influencers as part of their web and email marketing strategies, and just one in 10 UK consumers, of 2,000 adults surveyed by OnePoll, have purchased a product based on a recommendation by an influencer. The… Read more »

Amazon to close down Chinese eCommerce business

Amazon is preparing to close down its Chinese marketplace after 15 years operating in the world’s most populous nation, and will instead focus on its other services, in a sign that it may have been struggling to compete with local giants such as Alibaba’s Tmall and Read more at Mobile Marketing Magazine  

This is how online retailers are increasing their ROI in 2019

In 2019, relationships between customers and brands are constantly changing and evolving. It’s up to businesses to be flexible and adapt to these changes by finding new ways to communicate with the consumer so they feel listened to. Read More at iAdvize  

The Ultimate Product Launch Playbook

How the best brands go to market. Building a great product is just one part of your process, and now it’s time to launch! In this e-book we breakdown all the steps of the process (pre-, day-of, and post-launch) Read more at Ecommerce Club

5,000 people, 2 days – Notes from IRX 2019 by the OmniCX team

For the 3rd year running, OmniCX decided to exhibit at the Internet Retailing Expo. Every year the show promises to be packed full of interesting speakers and great exhibitors. This year proved to be no different! Our attendance was a great success. Over 5,000 people came through the IRX doors over the two days, to… Read more »

Why you need to work on your Amazon SEO

On Amazon, the objective for your product is to be found and to convert due to having  a convincing product detail page and having a high seo ranking. In this guide you will discover our best practices to improve your SEO on the marketplace. Read more at Ecommerce Club 

Your Guide to Trustpilot and Online Reviews

How to Make Your Business More Customer-Centric Showcase brand reputation Accelerate digital investment Inprove customer experience 10 things to consider before implementing reviews and find out more about Trustpilot. Read more at Ecommerce Club  

Retail Week Live Review

It was a pleasure to attend one of the UK Retail Sectors most prestigious events, Retail Week Live, where retailers can learn about the latest developments, trends and opportunities in order to keep up with what is now becoming a fast-changing industry, that is in both a state or turmoil and opportunity.   This year… Read more »

GDPR Consent – Are You Using It Properly?

Since the enforcement of the GDPR in May 2018, retailers and marketers have been actively looking to further understand the details behind the application of consent and have been asking questions such as ‘if I use a 3rd party marketer, what are my responsibilities?’, ‘do I really need to list out all of my data… Read more »

The Ultimate Guide to AI-Powered Recommendations

Did you know that Amazon triggers 35% of its revenue from recommendations? Or that recommendations are responsible for 75% of content watched on Netflix?  Download your free Guide to AI-Powered Recommendations from Insider and explore the 5 different stages in a recommendation engine’s maturity and how you can leverage AI and Machine Learning algorithms to deliver… Read more »

Google’s broad core update Florida 2, and what it means for you

On March 13th, Google confirmed the launch of a broad core update, Update Florida 2.  What does this mean for you? First, a little background. Officially named the March 2019 Core Update, the name Florida 2 is interesting. The original Florida update was an important one in the early 2000s. Even though the official date… Read more »

Adapting to a linkless algorithm

The SEO industry has long had an obsession with links. Ever since the first connections were made between the number of links a site has and where it ranks in Google, SEOs have been on a quest for backlinks in their various forms. Over the years this has had various iterations – website directories, article… Read more »