Europe’s top court has ruled that luxury brands can stop distributors selling their products online on websites such as Amazon and eBay. The European Court of Justice said that in principle the ban was appropriate to preserve the luxury image and that this didn’t break competition rules by limiting consumer choice. Read more BBC
Over the festive season Online spending grew by 11.5% in December, according to the latest MasterCard SpendingPulse, which came out on January 8th it suggested that retail spending during the Christmas holiday month was up by 2.2% on last year, and sales increased faster in the days leading up to December 25.
Debenhams Department store shares have reduced 20% as it warned annual profits would be less than they thought after disappointing trade over the festive period
Though consumers in the UK are annoyed by the lack of personalisation by brands, they also remain concerned about handing over their data in order for this personalisation to occur.
Apple is set to buy music recognition app Shazam for about $400m (£300m), media reports. Shazam is a UK company founded in 1999, which lets people use their smartphone or computer to identify and buy music through a snippet of sound.
It was predicted that a large number of holiday shoppers would turn to mobile this peak trading season
The Ecommerce Club and its’ partners Trustly, Kooomo, Oracle+ Bronto, Oban International and Yieldify hosted a working lunch on International growth last week at our fave venue Gordon Ramsey’s Heddon Street Kitchen. Luke Flomo from Trustly chaired instead of me and he did an excellent job talking about how payments change from country to country… Read more »
Shoppers across Europe are helping to turn the UK into the world’s third largest market for e-commerce trade . Britain has become a favourite online supermarket for shoppers across the EU, usurping the USA as the second largest market for e-commerce trade in some countries, according to a survey of online consumer habits by European… Read more »
Conversion rate optimisation. 10 years ago, it was a term used by few and understood by even fewer. But over the last decade CRO has soared in popularity and become a staple for the modern marketer. Full story: Yeldify
What’s unglamorous, unsexy and old school…but also one of the most effective digital marketing channels around? Here’s a hint: Last year, email automation company Campaign Monitor reported a $44 return on every $1 spent on email (up from $38 in 2015 and $34 in 2014). Read more: Yieldify
To understand where the luxury brand power base currently exists, let’s first consider the list of ‘best global brands’ created by branding gurus Interbrand. Scanning the top 100 for UK luxury leaders, only Burberry is visible at #86. Also in the 100 are Louis Vuitton (#19), HERMES Paris (#32), Gucci (#51), Cartier (#65), Tiffany &… Read more »
According to Forrester two of the top three types of advertising content that consumers deem most trustworthy are created not by brands, not by agencies – but by customers. These include: 1. Brand or product recommendations from friends and family 2. Professionally-written online reviews 3. Consumer-written online reviews Read more: Yieldify