Author: Charlie Lines

What do Gen Z shoppers want?

Gen Z rank things like style and product quality over ethical concerns like environmental impact, according to new research. In research by UNiDAYS the views of 17,500 verified students and found that in 11 of the 12 industries, ethical considerations did not place in the top three most important considerations. Generation Z is composed of… Read more »

How online retailers are re-writing the consumer story: an interview with Ben Lewis, CEO of River Island

Is AI changing the face of online shopping? Will the introduction of hyperloop technology help solve the distribution needs of the future? Are we close to seeing the ‘Uberfication’ of the checkout process? Dynamic new brands and iconic retailers are transforming how we shop through innovative tech, constantly-evolving media and compelling storytelling. Their key to… Read more »

DIY SOS: Calling DIY to Set-Up Online Shop

DIY consumers are online, but are you speaking their digital language? DIY retailers are facing challenging times as total sales in the industry continue to fall by an astounding 40% year-on-year across the UK. With a fifth of all retail spending taking place online, it’s clear that DIY retailers must enhance their digital strategies to… Read more »

Your Guide to Trustpilot and Online Reviews

How to Make Your Business More Customer-Centric Ratings and Reviews are essential for businesses who wish to create trust and loyalty amongst their target market. Download this guide by TrustPilot to better understand how ratings and reviews help you with: Building trust with potential customers Developing brand reputation Accelerating your digital investment Improving your customer… Read more »

Robert Dyas Partners with customer experience platform Narvar

Robert Dyas has joined in partnership with customer experience platform Narvar that will allow the homeware retailer to improve its customer experience after the buy button by providing consistent and branded communications. Read more at Netimperative

The ROBO Economy

How smart marketers use CGC to influence omnichannel shoppers. Every day, people write ratings and reviews, post pictures, and give their unfiltered opinions about products and brands. And every day, consumers engage with product reviews and other types of consumer-generated content (CGC) to decide what to buy. But people aren’t just engaging with CGC while… Read more »

How to effectively plan and forecast demand for retail ecommerce

Today, most business transactions are conducted online, so getting a detailed analysis of your e-commerce website is one of the best ways to gain some competitive advantage. With demand forecasting, your ecommerce site will be ready to answer any new challenges quickly and effectively.   The definition of demand forecasting By definition, demand forecasting is:… Read more »

US retailers asking the FTC to be tougher on Big players like Google and Amazon

The Retail Industry Leaders Association (RILA), which includes Walmart, Target and Best Buy, have written a 10-page letter to the Federal Trade Commission, highlighting antitrust concerns over big tech companies. The RILA claimed that tech giants like Amazon, Google, and Facebook need to be more strictly monitored when it comes to market dominance, and that… Read more »

Will Tesco soon have a cashierless checkout solution

Tesco is working on a cashierless checkout solution for its stores, this is according to a report in The Telegraph in which it indicates that the retailer is working with Israeli start-up Trigo Vision on technology that will allow customers to walk around its stores, load up their shopping bags and walk out without putting… Read more »

The Age of The Consumer: Building Trust in Financial Services

The digital revolution has transformed financial services. Big finance companies used to be able to rely on consumers to trust them, but in today’s FinTech revolution, bigger brands are now facing a wave of disruption. New, innovative online and mobile services are built around delighting customers, and established brands have to raise their game to… Read more »