Personalised service is key for 2015

Personalised service is key for 2015

Omnichannel personalisation is the wave of the future: multi-channel customers can mean significantly higher value than single channel, but effective service is about more than presence – it’s about convenience, relevance and timeliness. The value of a multi-channel customer is often 5 times that of a single channel customer! 60 per cent of US consumers interact with brands through multiple channels and 89 per cent say they want to be able to shop using the channel that’s most convenient for...