ASOS launches on Google Assistant

ASOS have now launched on google assistant shopper in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, talk to ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS.  Enki will then help them discover and shop the products across six of ASOS’ top womenswear and menswear categories, viewable on their smartphone.

Read more at Mobile marketing magazine

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