Asda enables third-party click and collect as it looks to attract 40m extra visits a year

In its latest results, the US-owned grocer reported only a small improvement on the previous period’s figures, which had been the worst in its 50-year history.

The supermarket, owned by US retail giant Wal-Mart, said same-store sales fell 4.5 per cent in the 13 weeks to September 30. In a bid to turn its fortunes around, Asda has unveiled a new approach to click and collect which it hopes will bring 40m extra visits a year to its stores by 2019.

It is enabling third-party retailers to offer their customers the ability to collect or return their online orders through any of Asda’s 614 stores. Fast online fashion retailer Missguided was the first to sign up to the new ToYou service as it launched. Asda says ToYou will offer “game changing” industry-first real time individual parcel tracking for both collections and returns.

“Demand for online shopping is ever increasing, with it grows the appetite from online retailers to ahve physical footprints their customers can access,” said Ian Stansfield, vice president, Asda logistics services and supply chain. “Not only are we providing online retailers with a presence on the high street we’re also bridging a gap for customers who want to collect or return their online orders while carrying out their weekly shop.”

More than 10 per cent of Asda’s online orders are picked up at the store, and improvements that come with the new service have already had an effect on its own George.com online collection rates. So far, it says, more than 1 million parcels have passed through the new system, and customer wait times for collection have reduced by more than 60 per cent, while customers can place orders up to 9pm for next day collection.

Including remote locations, Asda currently has more than 650 click and collect points which customers can use to pick up their parcels.