Amazon doubles free delivery threshold

Amazon has doubled the money that customers must spend to have their items delivered for free, requiring them to spend £20 to qualify for “super saver delivery”.

In 2013 Amazon introduced the minimum spend of £10, and the doubled price seems to have begun this week.

If orders are below £20, customers must pay for first-class postage. Amazon charges about £2 to £5, depending on the size and kind of item.

The only exception to the new pricing rules is that if an order includes £10 or more of books, it will be delivered for free.

The change is thought to be partly an attempt by Amazon to push customers towards its £79-per-year Amazon Prime subscription service, though the company has provided no explanation for the increase.

Prime gives customers unlimited free next day delivery, rather than the three to five day delivery of the super saver scheme, as well as access to other services including Amazon’s streaming video product. Amazon Prime costs £79 a year but can be tried with a free subscription.