Almost half of ecommerce searches on Google drive no clicks at all

Almost half of all ecommerce searches on Google never result in consumers clicking through to a retail or other website according to a study from Searchmetrics. Findings show retailers are not seeing the same volume of traffic from organic search as before. The study analysed clickstream data in the US for approximately 1 million typical ecommerce search queries as part of a bigger study that also covered the travel, healthcare, and media verticals.

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