According to reports, the Alibaba Group has added 11 new countries to Tmall Global, its third party retail site.
The site allows third parties to advertise and sell products to customers in China, and will now showcase new “country pavilions.” The countries that have signed on to participate in these pavilions, including the US, France, Britain, and Spain.
Every pavilion will offer products from each country, as well as travel information. Additionally, Alibaba also announced that its daily-deals site Juhuasuan has partnered with 26 foreign embassies across China. The group-buying platform (similar to Groupon and Living Social) will promote products from these 26 countries.
These partnerships mark a significant step towards global expansion, something that Alibaba has been working towards. At the end of Q4 2014, Alibaba had about 330 million worldwide customers, far above both Amazon and eBay. With a global ecommerce market expected too reach $1 trillion in 2020, up from $230 billion in 2014, Alibaba looks set to take strong advantage of this market growth.
The latest reports suggest that Alibaba is finally moving to the US, with rumours of its first office opening in Pasadena. New chief executive Daniel Zhang said in May, “We will organize a global team and adopt global thinking to manage the business, and achieve the goal of global buy and sell.”